12 July 2022, London: Greenpixie – the world’s expert in measurement & reduction of digital carbon – is proud to announce its first fundraise, which will accelerate the production of its first-of-its-kind solution to address the escalating digital carbon crisis, now over 4% of global emissions. The raise was led by Ascension, with participation from several prominent angel investors – Christian Arno and Ross Johnson. 

The £250k raise will speed up the growth of Greenpixie’s groundbreaking flagship product, Cloud NetZero, which will accelerate the process of reducing at source the impact of carbon emissions on cloud computing.

Greenpixie’s vision is to merge sustainability and the digital world via scalable software tools to empower businesses to measure and reduce the carbon emissions of their online activities. With over 10 years of software and digital marketing startups under their belt and created 6 digit revenue-making companies, John Ridd (CEO) and Will Tinney (CTO) were already working together when they received the email that led to Greenpixie. Rory Brown (now Greenpixie’s Head of Sustainability) shared an episode from a TV show with them in November 2020 about a 4% black hole in global carbon emission reporting: digital carbon.

The environmental impact of digital activity is hugely significant and dangerously under-reported. It is currently estimated that by 2025, the technology sector could consume 20% of the world’s total electricity. A study by the IDC claims that worldwide annual traffic will increase by 60%, with cloud computing driving the majority of this growth.  

Cloud NetZero, the first tool produced by Greenpixie, will demystify the environmental impact of cloud computing, through integration with cloud providers such as AWS (Amazon Web Services), Google Cloud, and Microsoft Azure: unlocking unrivalled transparency and actionable data on cloud emissions across organisations. The beta is now at capacity, with a waiting list of over 150 companies in the pipeline. As well as that, Greenpixie is holding its soft launch on the 20th of July, where it will demonstrate key new features of Cloud Net Zero reduction at source capacities.

In developing Cloud NetZero, John and Will have expanded their team to not only build the groundbreaking product, but to reach the burgeoning market for cloud computing emissions data. The small team encompasses a blend of technical, creative and communications experience, rallied behind the urgent environmental cause – and huge business potential – of Greenpixie’s wider mission.

CEO & Co-Founder, John Ridd, commented on Greenpixie’s latest development: “Until now, no one has taken responsibility for the staggering environmental impact of cloud computing. At Greenpixie we see Cloud NetZero as a rare business opportunity that can give the investment and productivity gains of scalable software, with an equally scalable positive impact on the planet – so we can bring sustainability to the digital world.”

Ross Johnson, Managing Director, Sales, DFIN said: “I only invest in great founders, so when I met John and Will, I saw a lot of potential in Greenpixie, as well as the wider team. I’m super excited to see what the future holds.”

Christian Arno, Founder & CEO, Pawprint commented: “When I met Polly, John and Will from Greenpixie, I was impressed by the team and their focus on an increasingly important problem – how to measure and reduce digital carbon. I’m delighted to be supporting them on their journey, and look forward to seeing how Pawprint’s customers might benefit from the insight Greenpixie will provide.”

Ascension’s Investment Principal, Nico Albanese said: “Greenpixie has shown the power that an innovative idea can have when it comes to getting one step closer to tackling the climate crisis. We’re beyond excited about what the team has in store – definitely one to watch out for.”

Greenpixie’s rapid growth is continuing; with further development of Cloud NetZero, as well as a seed round commencing in early Q4 2022.

ENDS

Greenpixie brings sustainability to the digital world via scalable software empowering businesses to measure and reduce their digital carbon emissions. We believe measuring digital carbon is the first step towards our goal of reducing this huge contributor to global carbon emissions (currently 4% of GHG). For more information, see greenpixie.com.

Ascension is an early-stage venture capital firm built and managed by exited operators and entrepreneurs to back the next generation of tech and impact founders. Since 2015, Ascension has invested in 150+ start-ups across its (S)EIS & Institutional funds — our specialist approach and extensive sector reach allow us to identify and scale pioneering tech enterprises. With over £70m under management, Ascension is one of the most active early stage investors in the UK, with a particular focus on backing impact businesses leveraging the power of technology to solve some of the world’s biggest problems. For more information, see ascension.vc.

Press Contact: Polly Lorelli, Head of Communications, Greenpixie 

Email: [email protected] 

Phone number: +44 7516 147 864 

URL: www.greenpixie.com