HealthKey secures £1.13 million seed investment led by Aviva Ventures

HealthKey brings to market a healthtech platform that gives easy and affordable access to best-in-class health services, following a successful pilot with Aviva employees

London, UK — April 17th, 2024HealthKey, the pioneering UK Healthtech firm changing how healthcare is accessed and paid for, announced today the closure of a £1.13 million seed round, led by Aviva Ventures, with support from Ascension, Oxford Capital, and Cur8 Capital. Founded by ex-Thriva and SeedLegals healthtech and engineering experts, David Joerring and Tudor Cotop, the technology is set to address healthcare’s struggle to unlock the power of preventative health and set about creating a solution capable of bridging the gap between payers and providers.

The company’s announcement also follows comments made in a speech at the Nuffield Health Summit by England’s Chief Medical Officer, Sir Chris Witty – who said that disease prevention is “absolutely critical” to ensuring the NHS does not “struggle substantially” in the future. By bridging the gap between payers and providers, HealthKey is making it easy for users to access a wide range of healthcare solutions and services. The company closes the seed round following a successful 9-month pilot with Aviva’s workforce that saw 800 people participate.

“So far, we’ve been driven by a singular mission to unlock and simplify access to everything you need to live a healthier life, which requires a shift in how health and well-being services are provided and paid for, and means putting the user in the driver seat and giving them more control. By creating an integrated network of health providers and payers, we can improve access to personalised health services, particularly in traditionally underfunded and underserved areas, such as early diagnosis, women’s health, mental health and neurodiversity.”

David Joerring, HealthKey Co-Founder and CEO

In January, data published by the Office of National Statistics (ONS) shared that UK life expectancy had fallen to its lowest level in a decade following the coronavirus pandemic, statistics which have had a number of senior UK medical professionals calling for a focus on preventative health.

“Access to healthcare is too often one-size-fits-all, where the limited personalisation of therapies available results in low adoption. Working in our field, we often see efforts to promote proactive and preventive health struggle to reach its full potential – and we wanted to change that”

HealthKey Co-Founder and CTO, Tudor Cotop    

Central to HealthKey’s platform is giving users full ownership over which health services they access, and streamlining the payment process for health and well-being services from multiple payers sources, such as employers and insurers.

By giving its users one platform that combines information about employer healthcare policies, with access to a broad range of healthcare services, HealthKey’s solution makes proactive and preventative health accessible again for employees. With  a platform that seamlessly integrates a diverse array of health and well-being products and services, HealthKey’s technology allows users to combine employer health budgets and insurance benefits, with salary sacrifice, and self-pay.

Some of the health and well-being products and services available on HealthKey include reproductive health specialists (The Lowdown, Bloomful, Hertility, Mojo, Yoxly), mental well-being (Mindstep, Cogs, Flow neuroscience), preventative healthcare experts (Scan.com, Thriva Health, Goodbody), weight loss and nutrition support (Fiit, Lingo, and The Gut Feeling), with health payers, such as insurers, employers, benefit platforms, and Employee Assistance Programmes (EAPs).

With funding secured, HealthKey will now focus on further enhancing its platform’s capabilities, and expand the number of integrations with health and life insurers, health plan providers, and corporate employers, and broaden the range of health service providers available.

After opening up its free plan, HealthKey is focused on making personalised therapies available to people looking to do more to manage preventative and proactive healthcare available to them.

Commenting on their investment in Healthkey, Ant Barker Director of Venture Capital at Aviva Ventures said

“HealthKey’s platform simplifies the way companies can provide vital health and wellbeing benefits to their people, making it easier and quicker for employees to access personalised services that they truly want. Our investment is another example of Aviva backing promising new UK tech companies, supporting growth in the sector whilst also gaining valuable insight into new trends and services for customers”.

For more information about HealthKey, visit www.healthkey.health.


About HealthKey:

HealthKey is a leading UK Healthtech startup dedicated to revolutionising how health and well-being services are accessed and paid for. Through its innovative multi-sided platform, HealthKey seamlessly connects health and well-being providers with health payers, giving users more control over their access to healthcare with easier access to a wide range of products and services. The company’s mission is to unlock and simplify access to everything individuals need to live a healthier life.

About Aviva:

Aviva are the UK’s leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.

  • Aviva help our 19.2 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • Aviva have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2023, we paid £25.6 billion in claims and benefits to our customers.

In 2021, Aviva announced their ambition to become Net Zero by 2040, the first major insurance company in the world to do so. We are aiming to have Net Zero carbon emissions from Aviva’s operations and supply chain by 2030. While they are working towards their sustainability ambitions, they recognise that while they have control over Aviva’s operations and influence on their supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global ecosystem. There are also limits to their ability to influence other organisations and governments. Nevertheless, they remain focused on the task and are committed to playing their part in the collective effort to enable the global transition. Find out more about their climate goals at www.aviva.com/climate-goals  and our sustainability ambition and action at www.aviva.com/sustainability

Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people

As at 31 December 2023, total Group assets under management at Aviva Group were £376 billion and our estimated Solvency II shareholder capital surplus was £8.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.

For more details on what Aviva do, their business and how they we help our customers, visit www.aviva.com/about-us 

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Esther Andrew

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