• Togather raises $8.5m led by VC firm, UNTITLED
• The business doubled their growth in 2022 and reaching a GMV in excess of 3.1x, compared to 2021
• 11m people attended a Togather powered event in 2022 alone

One of Europe’s fastest-growing tech companies, Togather – formerly known as Feast It – has successfully raised $8.5m in its latest fundraising round led by VC firm UNTITLED, with support from Material Ventures, Best Nights VC and Fuel Ventures. In tandem with the closing of their latest raise, the rebrand marks the firm’s ambition to provide a wider spectrum of services for planners, now standing at the forefront of a £70bn events industry. Emerging from a sector that was arguably the worst hit throughout the pandemic, Togather empowers a broad scope of clients – ranging from corporate event organisers to artisanal food and beverage creators – to respectively book and supply Britain’s most unique and memorable events.

Using algorithmically-driven technology to provide a centralised operating system for consumers and businesses alike, Togather’s investment will be deployed to accelerate the company’s diversification across multiple new event supply types, as well as the geographical territories it works within. The UK’s food sector is 97% accounted for by sole traders and SMEs, Togather has proven itself as a growth accelerator for many of Britain’s artisanal creators, and endeavours to continue this trend across a host of services now available for hire via their marketplace, which currently hosts over 2000 independent partners.

Following the devastating impact of Covid-19 across the private sector, the events industry fell into stagnation for a significant period of time, labelled as one of the hardest hit “unviable” sectors. In the aftermath of the disruption faced by the industry, Togather surged as the sector reopened, tripling their sales in 2022. This translated into over 120,000 events being created on the platform, which saw over 11m people attending a Togather powered event in 2022 alone. Expanding into a greater number of supply types and territories, Togather seeks to consolidate this year-on-year growth – with projections to double sales yet again in 2023 – serving as an attractive investment proposition in a time when the number of venture capital deals for UK startups has declined by 38.1% year-on-year.

Hugo Campbell, co-founder of Togather, has commented on the investment raised by Togather and how it will be deployed:

“Fundamentally we want to build the best possible product for our incredible community of independent suppliers. Our vision is to create a groundbreaking operating system for our supply partners – a tool that can be central to helping them grow, whilst helping to streamline the tough parts of their day-to-day. Beyond that we’re really focusing on growing and developing our supplier community, not just signing them up to the platform. We want to feel like a genuine part of the ecosystem.

“Event suppliers’ lives are far less glamorous than you might imagine, and we want to enable them to concentrate on what they do the best: more of delivering incredible event experiences, and less sweating the small stuff. 

“For our customers we want to deliver the best possible experience from the moment they start to even think about their event. We want to be their trusted little black book, that can help them create any event, any time they need. An always-on, digital event concierge.

“Finally, we’ll be investing heavily in the brand. We want to establish a brand that is both instantly recognisable and the go-to for unforgettable event planning solutions.”  

Digby Vollrath, CEO and co-founder of Togather, discusses the motivations for rebranding: 

“When we started Feast It we were two twenty-somethings in a flat-share in Brixton. We needed a name to start trading, and Feast It sounded good enough and we just ran with it.

“Unsurprisingly, six years and a pandemic later, we just don’t feel like it fits us anymore. For one thing, we do so much more than street food – we have venues, bars, photographers, florists on board. We also realised that the feasts aren’t individually the most important part of our business. It’s the coming together of people, whether that’s our suppliers, our customers, even our team, that makes an event completely unforgettable. That might sound a bit cheesy but we’re deeply passionate about it, and we want everyone else to be too. 

“We want to build a global brand that everybody knows, that’s instantly recognisable, and that’s the go-to for planning an amazing event. We’re confident that with Togather we can do this, and we know that’s going to have such a positive impact on our suppliers and our customers as well.” 

Magnus Rausing, Founder of VC firm UNTITLED, discusses the reasons for investing into Togather:

“I have been incredibly impressed by Togather’s growth over what has been an extraordinarily difficult past few years. Events remain a crazily untapped area in the tech world, and we can’t wait to be involved in the next part of Togather’s journey. I have no doubt they are going to absolutely revolutionise the industry and let people throw the events they deserve to have.”