Fuel Ventures lead SalesLynk’s £250,000 pre-seed round

We’re investing alongside Redu co-founders Gary Hunter and Sam Morton are investing £250,000 in cyber security sales platform, SalesLynk. The investment into SalesLynk allows the team to focus on accelerating the development of their platform, building out the operations team, and launching fully commercially over the next few months. Gary and Sam will leverage their business expertise, network and experience in becoming board members.

What is SalesLynk?

It’s a sales intelligence platform for the cyber security industry. SalesLynk provides data, insights and intelligence to help cyber vendors sell more, sell quicker and build better relationships with their prospects and clients. SalesLynk combines proprietary databases, public data sets, API’s and an integration of OpenAI to provide an incredibly powerful platform for its users.

SalesLynk has been created by CEO Ian Todd, who has over a decade of experience in the cyber security industry, and CTO Alan Easton, who has extensive software development experience. Both founders are passionate about building tech that helps clients work more efficiently, has a clear ROI and improves their performance. Initial users believe SalesLynk saves them tens of hours per week of manual sales effort, speeds up the sales cycle and results in greater revenue for the organisation.

Why now?

The cyber security industry has three key challenges; firstly, the environment has become incredibly saturated and in so, incredibly competitive for vendors. Second, there is a well known skills shortfall and finally, there are growing time constraints on cyber professionals, who are tasked with generating pipeline, closing deals, expanding into new or current accounts, as well as staying up to date with trends, regulations, breaches, understanding organisational challenges and much more.

Current sales and marketing tools are not good enough, leaving cyber security professionals to do tens of hours of manual research and preparation, or get lost in the noise of data and insights that aren’t important to them.

SalesLynk has been developed to change all of this. In a competitive cyber security industry, we want you to succeed.

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