Diageo, PayPal, Experian and Amazon are among the big names already using the GoJoe app for their employees worldwide

22 MARCH 2022, LONDON, FOR IMMEDIATE RELEASE: GoJoe, the first social fitness app for work and play, today announces its most recent investment of £1.2 million, led by Superbet Ventures.

Other investors in the seed round include European early stage venture capital investor Hellen’s Rock, the global web3 and gaming company Animoca Brands and professional athletes including ex-Manchester United captain Michael Carrick.

Based on a gamified and AI-based platform which links to users’ wearable devices, GoJoe is a hybrid consumer and B2B app which enables workplaces and brands to connect and engage their people. 

Aimed, for now, at replacing dated step challenges and expensive under-utilised corporate wellness platforms, GoJoe collaborated with Stanford University on psychology, data and gamification to build the app.  GoJoe combines wearables, expert/celebrity content and unique team-based challenges and experiences to socialise everyday solo exercise for the masses of ‘ordinary joes’ and help people stick to their fitness and wellbeing journeys.

GoJoe has experienced significant growth on its corporate product, with 400% year on year growth in 2022, and with clients including Amazon, Diageo, Experian and PayPal, similar growth is expected in 2023. Companies using GoJoe have seen over 91% of employees feel more socially connected, over 88% experienced increased employee engagement (up to x4 higher than regular employee engagement platforms) and 84% said there was an increased positive intent towards the employer (which positively impacts retention).

Founded by two ‘ordinary joes’ who lived together at university and created an annual sporting event with teams of friends, GoJoe’s co-founders, CEO Will Turner and COO Phil Steele felt that there was a gap in the market for a more social product to help the global masses of ‘ordinary joes’ get motivated and to make exercise more enjoyable. Together with technical co-founders Costi Predescu and Mihai Bucse, they created the GoJoe app.

Speaking on the investment, Paul Neagoe, VC at Superbet Ventures says: “We are excited to become strategic investors, convinced by the vision of GoJoe’s founders. They are exactly the type of start-up that we are looking for in the venture capital market. Having an unique and highly scalable business model, found at the cross-roads of wellbeing, sports and social apps, GoJoe has an impressive potential of organic growth with a wide range of demographics.”

GoJoe co-founders Will, Phil, Costi and Mihai add: 

“We’re delighted to be bringing on board some incredible investors as part of this round, ranging from consumer brands, gaming companies and strategic angels. We’re a product built for people, regardless of whether they are using it in or out of work. On the B2B side, we’ve always known that there was a massive opportunity to build something better than the tired and un-engaging step-based products wheeled out by workplaces. This round will enable us to significantly scale and internationalise our B2B SaaS product, offering workplaces a new, innovative way to connect and engage their employees and give their staff something they actually love using”.

Bev White, CEO of global professional services organisation Nash Squared, commented:

“We’re a global organisation with people at our heart. GoJoe has helped connect our colleagues together and promote wellbeing in a unique, memorable way”.

Yat Siu, the executive chairman and co-founder of Animoca Brands, commented:

“We are very pleased to invest in GoJoe, which sits at the intersection of gamification, community and fitness.  GoJoe’s model and roadmap are based on incentivising and rewarding both creators and users, and its  traction on the B2B side reflects a significant opportunity for mass adoption in the B2B2C space”.

To date, GoJoe has raised over £1.3 million in funding from a wider pool of angels and fundsincluding Olympian Alistair Brownlee MBE and individuals from private and NHS healthcare.

Legal advisors on the investment round included Withers Tech and Brabners.  

For more information, please visit the GoJoe Press Room or contact [email protected].

–       ENDS     –

About GoJoe

GoJoe is the first social fitness app for work and play made to engage, motivate and connect employees. It is a virtual social club, exercise tracker and team challenge mash-up, designed to supercharge motivation and create the ultimate, engaging wellbeing app for the workplace.

Conceived in 2012 but founded in 2019, the app is used by brands big and small including PwC, PayPal, Experian and Amazon, and its client base is in the US, UK and Canada predominantly.

GoJoe is based on four main functions: gamification and rewards, engaging social features to boost a community, inclusive team challenges, and a host of expert and celeb content.

GoJoe has experienced significant growth on its corporate product, with 400% year on year growth in 2022 and, with clients including Amazon, PwC and PayPal, similar growth expected in 2023.

GoJoe is supported as a high growth business as part of the NatWest Accelerator (London), which provides support, mentorship, banking facilities and office space to fast-growing tech (and other) businesses within the UK.  

About Superbet Ventures

Superbet Ventures is the venture capital division of Superbet Group, a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.

The Group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium and Poland.

Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of 175 million euros in the company in 2019.

As leaders in compliance and best practices, Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).

The most influential publication of the global profile industry, EGR (eGaming Review) has ranked Superbet Group at number 11 in the EGR Power 50 global rankings for 2022.

For more information, please visit https://superbetgroup.com/ 

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX, and WePlay Media. Animoca Brands has a growing portfolio of more than 380 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.