30 January 2023 – London, UK: IW Capital, a leading private equity house, has announced its investment in the immersive shopping platform, Situ Live. This is IW Capital’s first investment in Situ Live; an equity investment of £1 million. 

Situ Live is the first experiential product marketing platform that combines physical “store-like” venues and a digital platform allowing brands to showcase their products and providing consumers with the ability to interact and experience the products first-hand. Situ Live then collects traffic and purchases intent data for brands whilst facilitating the direct connection between consumers and brands.

After Situ Live opened its first physical store in London Westfield, White City, in October 2021, it received widespread industry recognition for its revolutionary approach to retail marketing – winning numerous industry awards. It works with established brands, challenger brands and new brands with clients including Bosch, Intel, Meta, Phillips and Lutron.

With additional support from Westfield Group, Situ Live have plans for further expansion in 2023 adding a sustainable lifestyle-focused proposition. Following the same Situ Live principle of experience-led discovery this will provide consumers with the opportunity to explore and consider how they can reduce their carbon footprint and will feature product categories inside and outside of the home such as electric vehicles, clean energy and green technology.

Luke Davis, CEO of IW Capital, said: 

“IW Capital is proud to invest in Situ Live. This investment will enable the company to continue its exponential growth. Situ Live has reinvented the consumer shopping experience by blending traditional and digital retail marketing, encouraging consumers to interact with brands in a whole new way.”

Warren Richmond, CEO of Situ Live, commented: 

“Situ Live aims to be the home of immersive shopping by reinventing the consumer shopping experience, focusing on storytelling within the retail marketing space. We are excited to be working with IW Capital to help further develop our digital platform and increase sales and marketing activity, to enable our expansion plans.”

-ENDS-

Notes to editors

About IW Capital

IW Capital is one of the UK’s best-connected private equity houses, focusing on providing growth capital to UK small and medium sized enterprises (SMEs). It invests on behalf of a well-established, network of high-net-worths, ultra-high-net-worths, family offices, institutions and wealth managers who share IW’s passion for supporting entrepreneurs with inquisitive, growth-oriented mindsets and a commitment to doing well by doing good.

IW Capital invests in entrepreneurs with businesses that are selected through its rigorous investment process. The entrepreneurs who lead those companies are focused on making the lives of people better. Current IW Capital investments include a business which provides services and products to reduce carbon, energy, and water consumption; a business which uses innovative technology to improve the efficiency of plastic recycling and another which treats wastewater to eliminate harmful pollutants. In addition, the portfolio has strong investments in several healthcare businesses, providing services and innovative consumer products. IW Capital is a long-term partner to all its investee companies and is focused on ensuring it gets the right exit, not just any exit for its investors. This means having the flexibility, structuring capability, and patience to maximise gains for both.

IW Capital – Investing Well by Investing With Purpose.

IW Capital: https://iwcapital.co.uk/

About Situ Live

Situ Live inspires people to live a better life by connecting them to products through immersive shopping

Visit: https://www.situlive.com/