28 November 2023 – London UK: IW Capital, a leading investment house specialising in providing growth capital for life-changing companies, has announced further investment into its portfolio company, Location Live, a UK-based Live Media business with the first on-line marketplace for brands to source activation space globally. Location Live will use the follow-on investment to fuel its expansion further internationally and to power the development of new features and tech to its platform.

The Location Live platform, ‘lo:live’, currently provides access to over 1250 brand activation spaces across the UK and Europe and allows household brands in a variety of sectors such as tech, fashion, luxury and automotive to find the optimum spaces for their live experience-based campaigns and events. The company also has a team of location experts who supply an extra level of service for complex events and for bespoke searches on event locations across the world.

The investment from IW Capital follows on from its initial investment and so totals £3.3 million since 2022. The additional capital will be used by Location Live to support the company’s growth in the UK, Europe, and Australia.

Commenting on the investment,

Christopher Soames, Investment Director at IW Capital:

“We’re very pleased to be Location Live’s choice of investor for the second time as the company seeks to grow in international markets. As engaged investors, we have supported Location Live throughout their journey since we initially invested with them in 2022. It speaks volumes about our partnership and the confidence our investors have in the business that we’re able to provide follow-on funding for this exciting, innovative, and growing company.”

Neil Jones, Founder and CEO of Location Live:

“This is a moment of significant opportunity for Location Live and we’re very happy that the IWC investors understand and support our goals for future growth. Our team has worked very hard to grow the business and we’re thrilled that this follow-on investment will help us expand Location Live further internationally and at an unrivalled rate. We’d like to thank IW Capital for their continued belief in our vision and trust in our team.

About IW Capital

IW Capital is one of the UK’s best-connected private equity and venture capital houses, focusing on providing growth capital to UK small and medium-sized enterprises (SMEs). It invests on behalf of a well-established, network of high-net-worths, ultra-high-net-worths, family offices, institutions and wealth managers who share IW’s passion for supporting entrepreneurs with inquisitive, growth-oriented mindsets and a commitment to doing well by doing good.