Immersive Group Gaming (t/a Electric Gamebox) secures £7.8 million Series A Follow On investment

Digiqole ad


  • Founders Will Dean and David Spindler, the team behind global endurance event phenomenon Tough Mudder, raise over £7.8 million in a series A2 fundraise for their immersive group gaming platform, Electric Gamebox
  • The latest funding round brings the total raised to over £18M+ and will accelerate global expansion to over 1,000 locations by 2026
  • Electric Gamebox launched its London venue in 2019, and also has sites in Manchester, Essex, and Dallas, TX, in the US

London, 10th June 2020: Electric Gamebox, the immersive group gaming experience that is reinventing how consumers interact with video games, today announced it has raised £8 million in a series A2 fundraise.

Will Dean, Founder of the endurance event phenomenon Tough Mudder, and David Spindler, Founder of Tough Mudder Bootcamp, are the pioneers behind Electric Gamebox which delivers hyper-immersive games in interactive digital rooms.

The latest round of funding from Brookfield Asset Management, Index Ventures, JamJar, and Project A will support the company’s bold expansion across the UK and US, and through Brookfield’s Retail Revitalisation programme.

The company is planning 100 new sites over the next two years, and over 1,000 sites in five years. First launched in Central London in October 2019, Electric Gamebox now has UK venues in Essex and Manchester, and Dallas, TX in the US. Electric Gamebox will open its first UK concession this summer, kickstarting an ambitious 12 venue rollout for the rest of 2021.

The partnership will leverage Brookfield Asset Management’s real estate portfolio to bring Electric Gamebox to its retail locations and position them as the destination of choice for consumers seeking entertainment, hospitality and retail. Additional funds were raised from existing investors JamJar Investments, Index Ventures, Project A Ventures, Sweet Capital, and new investor Imbiba. This latest round of funding follows a £8.5m Series A in December 2019, bringing the total raised by Electric Gamebox to over £18M+.

The Electric Gamebox concept is the leading immersive gaming experience in the UK and US. The ‘Gamebox’ rooms can host six players at a time and feature a range of technologies including projection mapping, touch screens, motion tracking and surround sound to deliver a hyper-immersive experience with no need for headsets.

The platform is a completely new genre of group entertainment where players tackle a series of immersive games and challenges that require collaboration and teamwork to complete. Electric Gamebox has built an extensive portfolio of games in their in-house studio, with six currently live and available to guests. An additional ten games are set for release in 2021, including the first developed by a 3rd party studio, and the first education-focused experience. New games will be rolled out monthly, encouraging return visits and fresh challenges for consumers.

Electric Gamebox delivers a COVID-safe experience, with each booking in a private Gamebox, full-sanitisation between groups and staggering arrival times to limit customer group interactions. Despite the challenges of the pandemic in the retail and hospitality sector, the Dallas venue has seen huge success since launching in December 2020 with over 10,000+ visitors. The UK venues have attracted thousands of guests since reopening on the 17th May, with over 3,000 visitors and full-bookings over half term week alone. 

Will Dean, CEO and Co-Founder, said:

“We are thrilled to be working with Brookfield to accelerate our expansion furthering our mission to reinvent how consumers interact with video games. We aim to be the Netflix of Immersive Entertainment, with 1000+ units playing 100+ games in the next 5 years – working with real estate leaders like Brookfield brings us one step closer to achieving this.”


Notes to Editors 

About Electric Gamebox

Electric Gamebox (EGB) is reinventing how we play video games. The Gameboxes combine projection mapping, touch screens, motion tracking, and surround sound technologies to deliver an entirely new form of immersive entertainment without any bulky headsets. Teams of 2-6 play 30-60 minute games featuring levels and challenges designed to be fun, social, and collaborative. The first location opened on London’s Southbank in October 2019 and EGB now has UK venues in Outer London and Manchester and a US venue in Dallas, Texas. With 6 games currently available to choose from and more games being launched every month.

About JamJar Investments

JamJar investments was created by the Founders of Innocent drinks. It has invested in companies like food delivery service Deliveroo, energy company Bulb, personal doctor app Babylon Health, and sleep tracking app Sleepio since it was founded in 2012.

About Index Ventures

Index Ventures backs the best and most ambitious entrepreneurs and helps them make their ideas real and lasting. The transformative companies they’re building include: Adyen, Aurora, Bird, Deliveroo, Datadog, Dropbox, Elastic, Farfetch, Funding Circle, King, Sonos, Squarespace, Supercell, Zuora and many others.

About Project A Ventures

Project A Ventures partners with forward-thinking entrepreneurs who operate at the frontiers of digital innovation, and combine capital with operational support. Companies they’re supporting include: Homeday, Hello Print, Voi, and Klara.

About Brookfield Asset Management Inc.

Brookfield Asset Management Inc. is a leading global alternative asset manager with US$600 billion of assets under management across real estate, infrastructure, renewable power, private equity and credit. Brookfield owns and operates long-life assets and businesses, many of which form the backbone of the global economy. Utilizing its global reach, access to large-scale capital and operational expertise, Brookfield offers a range of alternative investment products to investors around the world — including public and private pension plans, endowments and foundations, sovereign wealth funds, financial institutions, insurance companies and private wealth investors

About Sweet Capital

Sweet Capital is passionate about funding the next generation of entrepreneurs focused on consumer and mobile, backing ambitious founders looking to make a positive impact.

About Imbiba

Imbiba is a specialist investor in the UK leisure and hospitality market. As entrepreneurs backing entrepreneurs, Imbiba offers best-in-class support in key areas of property, strategic marketing and operational-level finance for bars, restaurants and UK leisure businesses

Digiqole ad

Safiya Marzook

Related post