Sticky Connections secures £325k Seed investment from SFC Capital

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James Garner, Co-Founder & CEO said:

“We make branded stickers that make tasks like check in, ordering food/drink and safety inspections as quick and simple as a contactless payment. We give businesses everything they need to solve problems in physical spaces, take payments and build better relationships with their customers. Our goal is to redefine how people interact with the world around them without them having to download an app or create an account.”

“People can already use our stickers to order food/drink in under 20 seconds, and our investors believe in our team’s ability to take this level of convenience to a truly global scale. It feels great to be building something with almost infinite potential – a company that can improve every area of our everyday lives.”

Jamie Exley, Head of Payments said:

“Controlling the consumer interface means playing an important part of how consumers pay for things, and the payments business in particular is ripe for disruption.

“Today, Independent Sales Organisations (ISOs) lock businesses into lease contracts as long as 4 years for card machines on terms that can’t be changed. ISOs will go out of business as this predatory practice gets regulated and the world moves from card machines to solutions that are better for consumers like Sticky. Yet we don’t want to wait for the regulator to take action – we’re working day and night to offer both businesses and consumers something better right now.”

“Payment fees are as high as 2.9% for “click and collect” and commission on platforms like Just Eat is as high as 20%. These aggregators and marketplaces make it difficult for businesses to grow or build their own identity. Sticky offers businesses a fixed and market leading 1.5%+5p fee on every transaction, no matter the type of payment, where or when, and our goal is to take that to 1% in 2021. We offer that all without a contract or setup costs whilst giving businesses the power and tech that would typically come from an aggregator or a marketplace like Just Eat or Amazon.”

Priscilla Israel, Co-Founder & COO said:

That whilst the post-COVID road to recovery will be tough for hospitality, investing in game changing technology startups is the only way to create new jobs and build the future.

“2021 is a crucial year for hospitality venues around the world, and we’re excited to be building a future that’s genuinely attractive to pubs and restaurants as well as consumers. But Sticky’s future lies beyond hospitality – we won’t stop until we’ve helped businesses improve convenience and productivity in every industry and in every corner of the world. We are working in a space with boundless opportunity for growth, and we’re already creating opportunities for people that just didn’t exist before.”

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Safiya Marzook

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