Threedium secures £860k Seed investment led by High-Tech Gründerfonds (HTGF) with Kinisis Investment (KI), Sandhutch Ltd and George Zarifis

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October 16, 2019

High-Tech Gründerfonds (HTGF) has led a €1 Million seed round in Threedium Ltd. along with Kinisis Investment (KI), Sandhutch Ltd. and George Zarifis. The London-based tech startup has developed a 3D product configuration and visualisation platform. It will use the investment to further advance its 3D SaaS platform and expand into Germany, U.S. and other European markets.

Threedium, which was founded in 2017, has built notable traction in the UK by supporting large enterprises such as Sainsburys, Douglas, Johnson & Johnson and Mercedes in optimising their customers’ online digital experience, building stronger online user-engagement and making their online product display more life-like.

With offices in London, Belgrade and Cologne, the company is currently using its SaaS platform to offer lightweight and mobile-optimised 3D web solutions in the form of 3D configurators, 3D product viewers, and 3D programmatic ad formats. It also extends the 3D product view into AR campaigns without the need of an app, which can be served across all digital channels. Its services currently cover 10s of brands and agencies in the UK, Spain, Italy, Israel, Greece and the Benelux. It entered the U.S. earlier this year securing projects with DXC Technology and partnerships with local creative agencies.

“Before we started Threedium, everyone felt that 3D technology was expensive, slow-to-load and hard to implement. Threedium have disproved by providing 3D solutions across large and small sized companies and creating activations across eComm sites, Social Media, eRetailers and through ad exchange platforms. Our mission is to continue our approach in democratising 3D web technologies for all brands, agencies and individuals”, Mike Charalambous, CEO of Threedium, said in a statement.

In September, the early-stage company demonstrated its value within the FMCG sector. The first-ever 3D viewer of the relaunch of Johnson’s Baby Shampoo generated a 15% click-thru rate (CTR) on-site, against typical norms in the category of less than 1%. Similarly, their latest activation on Sainsbury’s of the 3D Skin Care Carousel, featuring products from L’Oréal, Unilever, Beiersdorf and others has brought a wave of positive comments and strong user engagement.

“On average 3D display increases conversion rates by 30%, doubles the amount of time users spend on-site, enhances Click-Thru Rates by 300% and drops product returns by 18%”, Lode Groosman, Chief Commercial Officer of Threedium, mentioned.

The founding team consists of Dusan Odobasic (CTO), Lode Groosman (CCO), Xosé Fernandez (Head of Sales) and Mike Charalambous and Kyriacos Kyprianou, who have recently joined as CEO and CMO respectively, after Threedium acqui-hired Frenzi Media Ltd. in July 2019 to further boost its global commercial footprint.  Ian Hutchinson, ex-Global Director of Reckitt Benckiser (RBplc) who has also invested in this round, is acting as the company’s Head of Brand Partnerships.

To learn more about how Threedium can help brands optimise their online commerce experience, visit

About Threedium
Threedium specialises in providing the most light-weight 3D solutions to boost online engagement, increase conversions and minimise product returns. Through its SaaS platform users can effortlessly and affordably create mobile-optimised 3D configurators, 3D web visualisations and AR mobile campaigns without the use of an app.

Kyriacos Kyprianou
T.:+44  7519 261 403
[email protected]

About High-Tech Gründerfonds
High-Tech Gründerfonds (HTGF) is a seed investor that finances high-potential, tech-driven startups. With EUR 895.5 million in total investment volume across three funds and an international network of partners, HTGF has already helped forge more than 550 startups since 2005. Driven by their expertise, entrepreneurial spirit and passion, its team of experienced investment managers and startup experts help guide the development of young companies. HTGF’s focus is on high-tech startups in a range of sectors, including software, media, internet, hardware, automation, health care, chemistry and life sciences.

To date, external investors have injected over EUR 2 billion into the HTGF portfolio via more than 1,400 follow-on financing rounds. HTGF has also successfully sold interests in more than 100 companies.

High-Tech Gründerfonds Management GmbH
Schlegelstraße 2
53113 Bonn
Dr. Ulrich Schmitt
T.: +49 228 82300 147
[email protected]

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Manoj Ranaweera

Manoj has founded, failed and successfully exited from a number of technology product companies as well as support organisations since 2004. Among them, Northern Tech Awards and were acquired by GP Bullhound and Accusoft, Inc respectively. Today, Manoj is building a trusted support network for technology companies. He is working with founding teams to help them accelerate including raising investment and M&A.

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