Student Nannies secures Pre-Seed investment from Apadmi Ventures

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Manchester-based Apadmi Ventures has invested in – an innovative new childcare platform which has just launched in Manchester.

Apadmi Ventures is a strategic technology partner and investor to highly-scalable start-ups, providing direction, delivery and support to accelerate growth. It’s the investment arm to Apadmi, the UK’s leading mobile technology company, with clients including the BBC, NHS, Argos and United Utilities. 

Student Nannies is launching its new platform in Manchester with the aim of helping parents who are looking for flexible and inspiring childcare solutions, and students who are under financial pressure and want flexible and fulfilling jobs so they can earn while they learn.

Founder and CEO of Student Nannies, Tracey Blake, said: ‘Throughout our partnership, Apadmi Ventures has helped us build a new platform and the launch is going phenomenally well in Manchester – in the past few weeks, over 300  talented art, music, language and sports students from Manchester University, Manchester Metropolitan University, Royal Northern College of Music, the University of Salford and Trafford College have joined our community and the number is growing every day.’ 

Earlier this year, in its Childcare Survey 2019, the Family & Childcare Trust revealed that only 76% of local authorities in the North West have enough childcare for parents working full-time – leaving a quarter of families without access to support. The survey also showed that 57% of councils have insufficient after-school childcare for 5 to 11 year olds.  With over 350,000 students within Greater Manchester, if just 1% signed up to become a Student Nanny, they could help with over 3,500 families with their childcare needs. Tracey believes that the site can help bridge this childcare gap by creating a student army to help parents struggling to find support.

Howard Simms, CEO of Apadmi Ventures commented: “Tracey’s created a solution to a very real problem – the childcare crisis – and it’s been fantastic to work in partnership with her and the rest of the Student Nannies team. We get a lot of entrepreneurs approach us for investment, but her drive and ambition really stood out to us. 

“The USP of this business are the dynamic, brilliant students who the children adore – and with Manchester’s booming tech and wealth of business professionals in need of flexible childcare, it is the perfect city for the next phase of their launch.”

The idea for Student Nannies came about when Tracey and her husband accidentally hired a local art student to mind their two children and the trio created amazing craft projects together every week. It was such a good fit that the idea for was born! 

Founder Tracey continued: “Students are perfect for childcare because they are smart, energetic and available at flexible times. And we have so much talent on the platform – parents can seek out students studying subjects their child loves or needs extra help with. Plus, our Student Nannies are young adults that children actually want to spend time with – they look up to them and think they are cool! 

“Our network of students can work flexibly to help parents with the challenges of after-school care, babysitting and school holiday cover. By making it easier for parents to hold down demanding jobs we are boosting the economy, and with students currently under increasing financial pressure with rising living costs and university fees – we feel it is a real win-win for both parents and students!” 

Notes to editors

For additional details, please contact:
Caroline Canty, Communications Manager
T: 07825 768420
E: [email protected]
More about Apadmi:
More about the solution:

About the Apadmi Group

Apadmi is a mobile technology company. They work with clients of all sizes to understand how and where to use mobile in their organisation to improve their operations, and deliver the complete solutions needed to make it happen.

Apadmi are a team of thinkers, developers, designers, UX-ers and inventors who are continuously looking for ways to improve things. Their clients include Argos, AstraZeneca, AVIVA, BBC, Co-op, The Guardian, Lexus, NHS, Range Rover and Skyscanner.

About Apadmi Ventures

Apadmi Ventures, the investment arm of the Apadmi group, is a strategic technical partner and investor in highly-scalable start-ups, providing technology direction and delivery, as well as boardroom advice and support to accelerate growth.

About Apadmi Labs

Apadmi Labs is the research and development arm of the Apadmi group. They discover new technologies and methodologies to create new processes, services and products.

About Student Nannies is owned and run by Student Nannies Ltd a company set up by a small group of friends and working parents based in Buckinghamshire and Hertfordshire.

More about how Student Nannies works:

Students are over 18, ID checked, background checked, interviewed and insured for jobs booked and paid through the platform. It’s free for parents and students to sign up, post a profile and see who is looking for help or work locally to them. Parents discover book and pay Student Nannies through the platform – either on a Pay As You Go plan (with a small platform charge being added to every booking) or a monthly membership plan (£12.50/month for unlimited bookings).

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Manoj Ranaweera

Manoj has founded, failed and successfully exited from a number of technology product companies as well as support organisations since 2004. Among them, Northern Tech Awards and were acquired by GP Bullhound and Accusoft, Inc respectively. Today, Manoj is building a trusted support network for technology companies. He is working with founding teams to help them accelerate including raising investment and M&A.

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