CB Global (t/a CharitableBookings.com) secures £5 million investment from investors including Lord Stanley Fink

With a commitment to charitable giving, CharitableBookings.com has launched their online platform with a premium offering, after raising £5M from angel investors including Lord Stanley Fink, former CEO of Man Group.

Featuring The Global Pledge, an initiative to raise £1 billion for charities worldwide, Founder and Executive Chairman David Johnstone announced,

“We are excited to bring wholesale travel and premium unique lifestyle benefits to our users, while with every booking we give back to a charity of their choice.”  

Across a web, iPhone and Android app, users are given the opportunity to make a charitable pledge and in return receive a Premium lifetime CharitableBookings.com membership, which gives them access to wholesale travel across hotels, and exclusive lifestyle benefits.  As part of The Global Pledge, when users donate £75 directly to one of several charities listed on the site, as a thank you gift from the charity they receive one CharitableBookings.com Premium lifetime membership, worth £360. When corporates donate £5,000 they receive 150 branded premium memberships as a thank you. Featured charities include The Colonel’s Fund Grenadier Guards, Project Harar, Surf, and Suicide&Co. 

“Huge thanks to CharitableBookings.com for supporting our vital work through The Global Pledge fundraiser. Within two weeks, we have already received over £10k in pledges through this fantastic worldwide initiative. We’re a very small charity, and this will allow us to transform the lives of many more young, vulnerable people in Africa”

Jan Joubert Co-founder, The Buffalo Foundation

“We made over £5,000 net in less than a month. The Global Pledge from ChartiableBookings.com is a wonderful fundraiser to raise incredibly valuable unrestricted funds for all causes both large and small.

Paul Oginsky, CEO of Vibe UK

Premium members have exclusive access to over 500,000 hotels at wholesale/trade prices across 200+ countries, with over 8 out 10 hotel prices at an average of over 10% cheaper compared to booking through major travel booking platforms. As a second benefit, they receive luxury lifestyle benefits with a range of restaurants, clubs, bars, boutiques and wellness spots, as well as entering into a luxury prize draw giving users monthly chances to win travel and lifestyle experiences and gifts worth between £100 – £25K.  

To further support charitable giving, 1% of every honoured hotel booking is donated to the member’s favourite charity from a growing list of over 500,000 US and UK causes, at no extra cost to the member. 

Notably, Johnstone’s initiatives include co-organising The Childrens Party At The Palace to celebrate the Queen’s 80th Birthday Party, after having launched his first company in his early twenties – an online private members platform which included events, ticketing and a deals business. This was followed by Key-2 Luxury, named by the Financial Times as “one corporate gift to rule them all” with 100,000 worldwide VIP key holders. Johnstone then founded The Global Party, which ran across 263 cities with over 500,000 guests and raised £4M directly for charity. 

Now with CharitableBookings.com, Johnstone has found a way to channel his years of expertise in luxury, hospitality and client databases, and combine this with his conviction for charitable giving through enterprise. The company’s vision is to be the destination for charitable giving, while also ensuring users have access to wholesale travel prices and lifestyle benefits – with every transaction giving back to charities worldwide. 

Notable investors include Lord Stanley Fink, former CEO of Man Group, along with a series of angels who also invested in LoveHolidays.com, a platform on track to reach £1B valuation in 2024.

Esther Andrew

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