The investment will be used to kick-start the AI development, which will help streamers, producers, studios and advertisers make smarter decisions over their content

Manchester, UK – 13th March 2024, North AI, a new Manchester-based AI startup for the media sector, has received £280,000 grant funding from Innovate UK, the UK’s Innovation Agency, with further £300,000 funding led by SFC Capital, as well as private angel investors from the media industry.

North AI has been co-founded by the team from ‘Paus’, a VC-backed tech start-up that was acquired last year by leading LATAM media company, Cindie. North AI aims to be the central hub that helps the film and TV sector analyse the commercial risk, potential gains and marketability of old and new titles, with plans to expand into the advertising space further down the line.

Co-founder and CEO, Rishi Kapoor, a former employee of Sony Pictures, NBCUniversal and Warner Bros. Discovery, says, “In my last company, we spoke with literally thousands of producers, financiers, distributors and brands. All of them faced the same issue, knowing what they should be creating, selling or buying, as well as how it should be positioned, what were the target markets and what audiences truly wanted. That is what North AI is here to solve”

Ed Stevenson, SFC Capital Investment Executive comments: “We’re excited to be investing in North AI alongside grant funding from the UK Government, and see the impact that AI-powered analytics can have in the ever-changing media landscape.”

North AI is already onboarding partners, such as streaming services and independent production companies, to have early access to the predictive insights model, and the company plans to raise a larger investment round later this year.

For further information, visit www.north-ai.com or email [email protected]

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North AI is a UK based startup that uses artificial intelligence to predict the value of premium video content. Our unique AI model measures and predicts global demand by combining our own AI model with primary data from real audiences to predict future returns and impact for video content. Our insights support streamers, studios, UGC creators, producers and agencies across pre-production, distribution and acquisition.
Website: www.north-ai.com
Contact: [email protected]

Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. We connect businesses to the partners, customers and investors that can help them turn ideas into commercially successful products and services and business growth. We fund business and research collaborations to accelerate innovation and drive business investment into R&D. Our support is available to businesses across all economic sectors, value chains and UK regions.                            

Innovate UK is part of UK Research and Innovation. For more information visit www.innovateuk.ukri.org

SFC Capital is the UK’s most active seed-stage investor, providing seed capital and support to promising British startups. By combining our leading investment funds with our angel syndicate, we have created a unique model that provides investors with diversified exposure to high-potential SEIS and EIS-qualifying businesses. Since 2012, SFC has invested in over 450 startups and partnered with the likes of British Business Investments to support innovation across all UK regions. To learn more about what we do and see our portfolio, visit sfccapital.com.