Setmixer, a platform that allows artists to record and mix their live performances with studio quality, announced today that it raised £600K ($760K) in funding in a seed round led by Raw Ventures. The proceeds will be used to launch their AI-assisted mixing process, which creates a perfect result for instant releases and prevents live performances from being lost for life.

The startup creates the unique opportunity for live performances to be recorded in full multitrack studio quality and mixed through their instant automix process. Its smart recorder is permanently connected to the mixing desk of partner venues, ensuring that every performing artist is captured in up to 64-channel studio quality. In 2023, Setmixer recorded over 10,000 hours of live music in full multitrack studio quality, equivalent to 1.15 years. The company was founded by Pascal de Mul, who brings extensive experience from multiple media juggernauts, including Spotify and Deezer.

The launch addresses a significant challenge in the music scene, which is the transience of performances. PwC found that music in physical formats is in decline, and revenue will continue on a downward trend. At the same time, music available in digital formats will increase its share of recorded music revenue, rising from 74.3% in 2022 to 80.7% in 2027. 

A new report from StubHub found that 60% of Gen Zs would skip a major life event—a friend’s wedding, the birth of a new family member—if they could be front row for their favorite artist’s concert. Setmixer aims to empower artists and record labels to generate future revenue while allowing fans, both those in attendance and those not present for the original performance, to experience the magic of the live set, and the energy of songs played live.

“This milestone is a testament to the unwavering dedication of our remarkable team at Setmixer, and it’s also a nod to the extraordinary community of artists who have played their hearts out for their fans in 7.4 million live music performances worldwide. Our mission continues: to bring Setmixer’s live music recordings to every venue in the UK and beyond, empowering artists to share their performances effortlessly.”

Pascal de Mul, founder and CEO of Setmixer

“Raw Ventures’ investment in Setmixer, alongside with the support of VGC Partners and a group of angels, aligns with our dedication to support disruptive MediaTech companies. Our commitment to the winner of the first Global MediaTech Pitch Day, selected from a pool of over 400 startups from 45 countries, is rooted in a shared vision of harnessing technology to foster deeper connections between artists and consumers. By backing Setmixer, we support their aims to expand and reach to more venues across the UK and eventually, internationally.”

Victoria Palatnik, managing partner at Raw Ventures

About Setmixer

Setmixer is a platform to help artists release music faster by enabling them to record, mix and sync their live performances instantly, while maintaining it under artist control. Through a unique recorder that is permanently connected to the mixing desk of the partner venues to record every performance in full 32-channel multitrack studio quality, Setmixer aims to give new life to a vibrant and prosperous independent live scene, rewarding its role in incubating and nurturing new talent. The company’s mission is to become the primary release mechanism for music, enabling creators to record and release music many times per week, on any platform, without additional expenses and costly delays.