London, UK, 21 November 2023: Reboxed®, a sustainable tech startup with a mission to help solve the e-waste crisis by rehoming 100 million electronic devices by 2030, has secured £1.6 million in seed funding led by ACF Investors.

Founded in 2020 during the first Covid lockdown by friends Phil Kemish and Matt Thorne, Reboxed provides out-of-the-box solutions for retailers and businesses to accelerate the move to a circular economy. The company will use the funds to drive growth and further develop its retail partner programmes and Reboxed for business service.

Technology consumption generates more than 50 million tonnes of e-waste every year, with each new device creating an average carbon footprint equivalent to 79kg of CO2. Consumers and retailers are increasingly turning to recommerce solutions to cut down CO2 emissions, with 22 million people in Britain considering buying a refurbished phone.

Reboxed® has built a leading brand and recommerce platform connecting businesses and customers with a better and more sustainable way to buy and sell technology. It offers premium refurbished and pre-owned devices including phones, laptops, tablets and smart watches through a “like new” experience that focuses on quality, consistency and a genuinely circular approach.

The company has rapidly grown by enabling clients in the telecom sector such as Three Mobile launch a refurbished technology offering to customers of SMARTY, its sim-only brand, without having to invest in the infrastructure.

Reboxed’s historic investors include Ali-A, a YouTuber with over 20 Million subscribers, ex-founders of Mazuma and Envirophone, Martin McCourt ex-CEO of Dyson, Nick Beighton ex-CEO of ASOS, and the Ministry Of Sound group.

Phil Kemish, Co-founder and CEO of Reboxed® said:

“We want to give everyone access to high quality, great value tech, with a flexible, hassle-free experience. Mounting ESG pressures means that businesses are looking for integrated solutions that will help them achieve their climate goals. Reboxed’s sustainable services help businesses do just that. This latest investment will be used to expand our growing team, build out our technology stack and scale the brand.”

Tim Mills, Managing Partner, ACF Investors:

“Awareness of the need for sustainability is fundamentally changing the retail landscape and driving a trend toward more responsible consumption. Recommerce is leading the way and is now growing 11 times faster than traditional retail. But too often the price of sustainability is an unnecessarily compromised customer experience, hence we are delighted to be backing the Reboxed team as they shift the benchmark and for the first time give UK consumers access to premium “like new” products, with all the benefits of recommerce.”

ENDS

About Reboxed®

Reboxed® is a B2B2C and B2B recommerce platform that gives out of the box solutions for retailers and businesses to accelerate the move to a circular economy. Reboxed® embed their branded solutions with trusted partners to distribute to their customers or employees, enabling them to instantly launch a branded sustainable technology category.

Reboxed® has partnered with retailers such as SMARTY (part of Three Mobile), Lebara Mobile and Airtime rewards to scale circular economy solutions for consumer electronics.

About ACF Investors www.acfinvestors.com

Launched in 2011, ACF Investors (formerly the Angel CoFund) is a privately managed and commercially focused venture capital fund that works alongside sector smart business angels to invest in high-potential SMEs across the UK, directly providing funding to support exceptional businesses.

To date, ACF Investors has supported 117 companies, including such names as Ebury, Gousto, Creo Medical, and Form3, providing more than £75 million in direct investment alongside more than £450 million from business angels and other investors, making it one of the most active early-stage investors in the country.