ISG Holdings (t/a iamproperty) secures investment from Perwyn

iamproperty has announced Perwyn as its new private equity partner.   

As a strategic investment partner with specialist expertise of working with ambitious technology companies, Perwyn will support the business as it delivers on its vision to provide an ecosystem of innovative solutions for Estate Agents across the UK.  

Co-Founders Ben Ridgway and Jamie Cooke, alongside the management team, will retain majority share and continue to drive forward the business.   

The business, a known leader in property technology and pioneers of the Modern Method of Auction and the UK’s first end-to-end onboarding and conveyancing platform, is already working with over 6,000 UK Estate Agency branches to help them accelerate their success.   

Ben Ridgway, Co-Founder at iamproperty, said: “2023 has been a year of continued collaboration with our Partner Agents and our team to drive our next phase of innovation and we are incredibly excited for the future. Earlier this summer we announced our vision for the iamproperty ecosystem and renewed our commitment to transform the property market and pioneer next gen agency solutions. With Perwyn now at our side, we are entering 2024 with ambitious plans to continue to grow our core services and deliver a multi-year innovation programme to deliver the iamproperty ecosystem. There is a great synergy between our teams, and we are excited to have their support for our next phase of growth. 

“We’d like to take this opportunity to thank LDC for their support over the last four years through what has been a very exciting period of organic growth and acquisition.”  

Gurinder Sunner, Partner at Perwyn said: “We have been hugely impressed by the iamproperty team’s transformative approach to auctions. Their differentiated strategy for market engagement has enabled them to forge a market-leading business in a growing sector. Perwyn is delighted to invest in the company, endorsing its vision for an interconnected ecosystem, and we are excited to partner with the team to facilitate the next phase of expansion as the business continues to scale.”   

Thanks to all parties who advised on and supported the transaction, including Jon Cooke (Non-Executive Director) and Mark Goddard (Chairman).   

For more information on iamproperty visit www.iamproperty.com.   

ENDS 

About iamproperty:

iamproperty‘s market-leading ecosystem of solutions empower Estate Agents to succeed. The business was founded by Jamie Cooke and Ben Ridgway, with a clear vision to modernise the property market with innovative, tech-enabled solutions. In 2009 they spotted a gap in the market for a property auction service that benefited both Estate Agents and consumers. They created the now multi award-winning auction service, iamsold, pioneering the Modern Method of Auction (MMoA) to bring much-needed speed and security to the market.

Now, iamproperty partners with more than 6,000 Estate Agency branches and offers an ecosystem of solutions designed to help accelerate agents’ success. These include the UK’s largest residential auction service iamsold, the UK’s first end-to-end digital client onboarding and conveyancing solution movebutler, and cloud-based iamproperty CRM.

iamproperty has won multiple awards for its products and industry accolades for its contribution to the sector. The business is headquartered in Newcastle and employs over 500 people nationwide. You can follow iamproperty on LinkedInFacebook and Instagram and iamsold on Facebook.

Wishma

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