Anamcara Closes $10.6M Seed Fund to Invest in Founders Building Defining B2B Software Companies
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Wishma
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- Anamcara’s Founder and General Partner, Annelie Ajami is one of the first female solo GPs in Europe
- Anamcara is a pre-seed and seed stage fund investing angel-size tickets in European B2B companies
- The fund has built a strong operator advisory network to support its portfolio – Philip Reynolds, former VP of Engineering at Workday, Maria McMenamin, former Head of B2B Sales at Stripe and Namrata Ganatra, CTO at Autograph, have joined Anamcara as Venture Partners.
- Gary Turner, Co-Founder of Xero, has joined as an advisor.
- The fund has already invested in eleven startups including hospitality management platform Nory, and employee enablement platform, Zavvy.
London, UK. 30th March, 2023: Anamcara, a new early stage venture capital fund to invest in companies defining the new wave of business technologies, has launched with a $10.6M fund.
Anamcara’s mission is to invest in exceptional founders building B2B companies and to form meaningful partnerships to help them achieve greatness. Anamcara was founded in 2021 by Annelie Ajami, a former venture partner at B&Y Venture Partners with over 10 years experience in asset management. Ajami is joined by Operations Manager, Aakriti Singh, who was previously Assistant Manager at EY London and Grant Thornton and a strong advisory network of operators including Gary Turner, Co-Founder of Xero.
Today, businesses have access to innovative technology solutions that they did not have in the past. Over the coming decade, technology will continue to transform the capabilities, reach, efficiency, and long-term defensiveness of businesses, from SMB to Enterprise. Through software and internet technologies, more businesses are able to adopt solutions that have the ability to address all their needs and growth requirements by, for example, subscription services, cloud-based software tools and easy to adopt models.
Anamcara writes angel-sized tickets of approximately $200K in pre-seed and seed stage B2B companies across Europe. The fund has a strong thematic focus and leverages on a strong operator advisory network with deep domain expertise to support the portfolio. This network includes world class B2B operators such as Philip Reynolds, the former VP of Engineering at Workday, Maria McMenamin, former Head of B2B Sales at Stripe and Namrata Ganatra, CTO at Autograph.
Anamcara is a firm with a founder-first mentality that cares deeply about being a partner to its founders, from assisting on syndication to new hires. The fund aims to collaborate with founding teams that have unique domain insights, technical expertise, and product knowhow. The firm prides itself on being small with high impact.
Annelie Ajami, Founder and General Partner at Anamcara, said, “Digitisation is essential in driving resiliency, global supply-chains, and productivity. Given the role of technology, businesses are now able to rethink practices, operations and the way they serve their customers. As a thematic fund we have a “prepared mind” when it comes to investing in this space, and engaging with important stakeholders to develop views on forces that can shape the sector.”
Ajami, continued, “We invest in founders who have identified a massive market opportunity and who are determined to build category leaders in this space. Through our category expertise and strong investor and operator network, we help our companies build foundations for accelerated growth and international expansion.”
The fund has already invested in eleven companies across Europe including: Noloco, a no-code web app builder; hospitality management platform, Nory; and sales enablement platform, Trumpet. Anamcara has co-invested alongside notable investors La Famiglia VC, Cherry Ventures, Cavalry Ventures and Salesforce Ventures.
Conor Sheridan, Founder and CEO of Nory, one of the first startups to receive an investment from Anamcara, said, “Annelie and the team at Anamcara have been there for us whenever we’ve asked for it, from introductions to platform support and beyond. A lot of the challenges we have faced, Anamcara has acted as an incredible soundboard and given us access to their tremendously experienced network. I highly recommend Anamcara as a partner to any startups raising their first round.”
For more information go to https://www.anamcaracapital.com/
ENDS
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About Anamcara
A pre-seed and seed fund investing in B2B companies across verticals such as cloud-based software, fintech, future of work, sales enablement, supply chain management, and marketplaces. London-based Anamcara invests across Europe.
About Annelie Ajami
Annelie Ajami is the Founder and General Partner of Anamcara Capital. Annelie has an extensive background in finance and venture capital. In 2011 she briefly worked at Nomura Bank in the investment banking division before joining Bedrock, an asset manager in London with over $9 billion under management. In 2016, she joined B&Y Venture Partners, an early stage venture firm in the Middle East and Europe. During her time there, she founded Gaia Venture Consulting an advisory firm advising private and institutional investors on direct tech investments. Annelie is also the co-founder of the Ajami Foundation, a philanthropic organisation established to empower communities in Lebanon by supporting initiatives advancing entrepreneurship and education.
Anamcara Portfolio
Bits Technology: Automation layer for open finance
Equipme: B2B commerce and service management platform
Flexspace: Enterprise solution for on-demand workspaces
Helvengo: A digital insurance provider for small businesses.
Noloco: No-code/low-code platform to create internal tools, customer-facing apps and custom software around existing data.
Nory: AI driven restaurant management platform
Reveel: On-chain revenue management platform for creators
Salesform: Inbound lead routing platform
Trumpet: Sales enablement platform that allows users to create personalized, trackable B2B sales environments
Viably: All-in-one funding, banking, and financial guidance platform for small businesses
Zavy: Employee enablement platform
