Flowla secures £1 million Pre-Seed investment from investors including Antler and Fuel Ventures
Sales enablement startup backed by Antler, Fuel Ventures, ScaleX Ventures and Logo Ventures
Funding will allow Flowla to hire talent and expand internationally – increasing revenues of companies across Europe in the process
Founders bring sales experience and a previous successful exit in the sales-tech space
London, UK: 7 March 2023 – London-based software sales startup, Flowla, has raised a $1.3M pre-seed funding round to help scale technology designed to save B2B deals from getting lost in long email threads.
The funding has been secured from high profile VC firms across Europe. These include two of the most active early-stage investors in the UK and Europe, Antler and Fuel Ventures. They are joined by the Istanbul-based VC firm, ScaleX, as well as Logo Ventures, alongside a group of industry insiders from companies like Salesforce.
Flowla’s platform is designed to improve productivity and win rates for revenue teams struggling with profitability during high inflation and slowing growth rates. This funding will allow Flowla to hire new talent and expand into new markets internationally, helping more companies grow revenue in the process.
According to a study by Gartner, 80% of B2B buyers have stated their last purchase was too complex and difficult. There are too many moving parts: not only has the number of stakeholders involved in the decision making doubled, the variety of resources have multiplied as well. Salespeople today rely on documents, videos, interactive demos, forms, electronic signatures, mutual action plans and more.
Used by companies like Deel and Insider, Flowla helps bring all materials, actions and conversations in one place, thus removing any friction between a buyer and seller. Helping teams digitally handhold their prospects toward success, Flowla has proven to increase the speed of sales cycles by up to 50%.
Started in 2022, Flowla was founded by Erdem Gelal, Alper Yurder and Oguz Gelal. The founding team are Turkish entrepreneurs based in the UK. They bring together complementary skills and experiences: Erdem is a repeat entrepreneur who previously built an enterprise sales solution, acquired by Groupe UP in 2019. Alper spent the last decade leading sales teams, delivering $30m in revenue, while Oguz shipped products, leading diverse teams in different regions from Canada to Japan.
Erdem Gelal, Co-founder & CEO of Flowla comments,
“We believe the future of sales is driven by digital experiences that enable buyers. As competition increases, teams are forced to differentiate not only with the service they provide but also with the way they sell. Helping buyers make informed decisions is the new definition of success and sadly, email threads no longer achieve this. This funding will allow us to realise our ambition to build the de facto medium where B2B sales happens.”
Jed Rose, Partner at Antler comments
“At a time when all inboxes are flooded by unwanted emails, we see revenue teams find it increasingly difficult to create a single source of truth for their buyer. Flowla fills that gap, from first contact to onboarding”.
Dilek Dayinlarli, Founder and Managing Partner at ScaleX Ventures adds
“The world of sales is evolving at a rapid pace, and success in this arena heavily depends on a company’s ability to understand and optimise the buyer journey. Flowla is at the forefront of this revolution. We are thrilled to be partnering with such a forward-thinking company.”
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Media Contact:
Erdem Gelal, Co-founder & CEO
+447553 486 421
About Flowla
Flowla helps B2B revenue teams transform processes into step-by-step digital journeys. Flowla unifies all sales resources, actions and conversations in one link for the buyer, removing any friction and speeding up sales cycles. Visit Flowla.com to learn more.
