Smart money app Plum has secured £1m from investors in the first eight hours of its crowdfund, achieving its initial target. 

More than 3700 people have invested so far, from nationalities spanning the UK, Ireland, Greece, Cyprus, France, Bulgaria, Belgium and Spain. 

Further share allocation has been made available and crowdfunding is still open to new investments for 5 more days.   

Given the challenging macroeconomic environment, the strong response from a large number of investors, especially from Plum’s customers, demonstrates confidence in the app’s achievements. 

Victor Trokoudes, CEO and co-founder of Plum said:

“I want to thank our 3700 investors for joining Plum in its journey with this new round of crowdfunding. I am thrilled to see that our campaign has secured such good traction in a short amount of time and I am excited for what is yet to come. 

“Plum has worked hard to deliver its promises in 2022, bringing major new features to its app, from introducing commission-free investing and a debit card, to expanding into new European markets and enabling crypto-currency trading. As we look towards the future, we are eager to push even stronger features, winning in the European market with our standout proposition.”

Following these developments, Plum has grown its customer base to +1.4 million, an almost 50% increase in the last year, and helped people set aside £1.4 billion. 

Plum is raising funds this year to accelerate its expansion into Europe, refine its products further to best serve its customers’ needs and build an even faster, more cohesive app. It recently announced securing £5m in financing from Silicon Valley Bank UK. The Bank joined existing seasoned investors and financing partners dmg ventures, VentureFriends and Global Brain in supporting the fintech to grow and scale.

The new campaign is being hosted on Crowdcube, one of the world’s largest equity crowdfunding platforms, and is available to both UK and European investors. 

ENDS

About Plum

Plum is a smart money app, with the mission to improve people’s financial resilience and make them better off over their lifetime. Founded in 2016 by Victor Trokoudes (ex-Wise), Plum’s AI automates parts of personal finance that people find difficult or don’t have time for, helping them save, invest, budget and manage their spending. It has over 1.4 million customers across the UK and EU, helping them set aside more than £1.4 billion. Plum is headquartered in London, UK, and has offices in Athens, Greece and Nicosia, Cyprus.