Flowla has raised a pre-seed round with participation from Fuel Ventures and Antler. 

Flowla accelerates B2B sales 

Flowla helps B2B revenue teams create digital buying journeys that speed up cycles and win deals. 

A Flowla link is a personalised, custom banded workflow for the buyer; centralising the buying experience from the first call until the onboarding. It hosts all resources & action plans, facilitates communication & collaboration. 

In addition to delivering an outstanding experience to buyers, Flowla provides sellers a lens to what’s happening behind close doors within the buying organisation. They view actionable insights on how prospects engage and identify every stakeholder. 

Too many moving parts, too little engagement 

80% of B2B buyers have stated their last purchase was too complex and difficult. 

There are too many moving parts: Not only the number of stakeholders invoved in the decision making has increased, the variety of resources have multipled as well. 

To help buyers and facilitiate the decision making process, salespeople rely on documents, videos, interactive demos, forms, electronic signatures, mutual action plans..

This results in: 

● countless hours wasted between email threads, links, attachments, spreadsheets and other 3rd party tools, 

● ghosting from prospects not engaged, 

● lack of alignment between stakeholders and deals stalling.. 

Flowla unifies the scattered buying experience in a single collaborative medium, helping sellers become better storytellers, engage buyers and speed up sales cycles. 

Repeat founders with industry expertise Started in early 2022, Flowla is founded by Erdem Gelal, Alper Yurder and Oguz Gelal. Erdem previously built an enterprise sales solution that digititalised offline sales processes, that later was acquired by Groupe UP in 2019. Combined with Alper’s experience leading sales in multiple organisations, the team envisions to build the de-facto medium where B2B sales happen in the future.