Redefining gifting as a year-round opportunity and deserving of it’s own dedicated platform, The Go-To has raised £500K in pre-seed funding.

The funding for the London-based platform was led by angel investors including AA & Sons, Afflelou’s Family Office (Lydia, Universal Standard), Michele Faissola (Printemps Group Board Member), Fergal Mullen (General Partner at Highland Europe).
Launched at the end of March 2022 The Go-To offers a one-stop solution for identifying personal and curated gifts based on recipients’ lifestyles and interests. Their mission being to provide independent brands and customers alike with a consolidated online platform for unique luxury gifts and become the “go-to” destination for gifting.
Research conducted showed that 94% of people look for inspiration when buying a gift1
, 50% of UK adults dislike atleast 1 gift they receive a year2 and over 11 hours are spent on
average looking for gifts during the holiday season3

“The Go-To cuts through this hassle to deliver inspired gifts that speak to every personality. Our items are carefully curated from the finest independent designers and artisans around the world – to redefine gifting as we know it,” says Ex Matches Fashion Founder Victoire Tardy-Joubert.

The Go-To challenges the traditional model by taking the focus away from key trading days, such as Christmas and Valentine’s Day, to create a yearround destination which focuses on the detail and thoughtfulness that go into choosing a meaningful present.

“Our goal with The Go-To is to offer a consolidated online platform for truly unique and thoughtful gifts, so that customers stop falling back on impersonal ideas due to lack of time or inspiration.”

For more information, visit https://thegotogift.com

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