mmi Analytics raises £4.5m to fund digital beauty insights

Specialist provider of beauty industry data and analytics secures investment from Nigel Wray and Lord Stanley Fink to help beauty companies globally win more attention and sales online

London, 12 January 2022: mmi Analytics, a specialist provider of beauty industry insights, today announced that it has raised £4.5 million from angel investors to fund its next wave of expansion and data innovation.

mmi’s funding round was led by Nigel Wray, who previously invested in Domino’s Pizza, Nutmeg Saving and Investment, and Belluscura plc. Lord Stanley Fink, an existing mmi investor and former CEO of Man Group plc, made a follow-on investment in this round.

Founded in 2005 as a media insight provider, mmi has evolved to become the global standard in beauty industry analytics. Today it monitors media, marketing and e-commerce data in almost 50 of the world’s largest beauty markets for clients including Coty, Huda Beauty, L’Oréal, Revlon, Groupe L’Occitane, Unilever and Shiseido.

mmi will use the investment to drive expansion into new territories and fund acquisitions that enhance its data capabilities. It will also support the development of new data insights to optimise clients’ sales, partnership and brand building activities online.

Christian Eckley, CEO of mmi Analytics, said:

“With hundreds of billions of new beauty dollars up for grabs online over the next five years, brands are looking for a digital advantage. We provide that advantage and we are investing further to help our clients secure more attention and sales online.”

“The convergence of media and etail data will drive conversion for beauty online. Beauty is breaking the boundaries between PR, marketing and e-commerce to optimise for digital, and we are blending our data to help drive the best outcomes at every stage in the online shopper journey.”

Nigel Wray said:

“Beauty is global, growing and moving online fast, which is why we are delighted to become shareholders in mmi. It has unique data, across media and all over the world, showing how shoppers experience beauty brands, and it works with many great global brands already.”

Lord Stanley Fink said:

“Beauty companies need global, local and campaign level data to analyse performance and make the best brand, communications and e-commerce decisions. mmi was built with the beauty industry for the beauty industry, and provides the insight firms require to gain an edge online.”

ENDS

For more information please contact:

James Taylor or Stephanie Dobson | Roaring Mouse Public Relations

E: [email protected] / [email protected]