SUMMARY
Founded by Sam Showering, EzTenda is a digital marketplace where listing deals are tendered as a
service for UK hospitality venues and drinks brands.
Today the company announced that it has secured a pre-seed investment of £500,000 ($690,000) from
entrepreneurs and industry experts including Jack Greenall from the Greenall Brewing dynasty, Jonnie
Goodwin Co Founder of the Founders Forum, and Harwood Capital.
The pre-seed round will create the Beta product, accelerate product development and expand the
functionalities of the platform ahead of the public launch in 2022.

FOUNDER
Founder Sam Showering (33) spent his early twenties as a Sales Manager at Brothers Cider and
Fever-tree, negotiating listing deals with hospitality venues across the country. Since 2015, he has been
Managing Director and Founder of the multi award-winning drinks brand Pedrino Spritz. A 16th generation
drink maker, Sam’s family has created iconic party drinks such as Babycham, Brothers Cider and also have
one of the UK’s largest production facilities producing over 2m bottles a day. Sam has used his experience
and pedigree in the drinks industry to surround himself with other like minded industry experts to form
the EzTenda team.

“We envision a hospitality industry where drinks listing deals are fair, open and accessible for everyone.
With EzTenda, we passionately believe in establishing whole of market access to the best listing deals for all brands and venues, no matter how big or how small. I am delighted that some of the best industry experts and angel investors in the industry are on this journey with us.

We are excited to be working with Sudolabs, one of the leading software developers in Europe, whose CEO was listed in the Forbes 30 under 30 and responsible for products such as super successful US based The Expert, Vatreto, & Parrot.” – Sam Showering

KEY FACTS
EzTenda is pronounced, ee·zee ten·duh
Deals between the UK’s 8,000+ brands and 113,000+ venues are negotiated individually, in person. This
inefficient method costs the industry as much as £1B/year. EzTenda will offer small and new drinks brands
(bidders) an even break and a chance to compete by connecting them to hospitality venues, who will be
offered the chance to navigate bids from thousands of prospective suppliers.

HOSPITALITY INDUSTRY & COVID
Hospitality is an essential part of society, and getting the industry back on its feet after such a long period
of inactivity due to Covid-19 lockdowns will require more innovative business models. The industry in the
UK has been one of the hardest-hit sectors by the pandemic, EzTenda will unlock revenue for hospitality
venues and secure distribution for drinks brands, helping accelerate pandemic recovery.

LATEST NEWS
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