Kitche secures £68k grant funding from WRAP

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LONDON, UNITED KINGDOM, 4th August 2021 – Kitche has become a recipient of £68,000 in UK government funding under the Resource Action Fund to help support its important work to ensure no good food goes to waste. 

The money has been awarded to Kitche by WRAP, which administers the fund on behalf of DEFRA. The grant is being used to introduce new features to the Kitche app and platform to further drive behaviour change in home kitchens. Kitche has just finalised various app developments including, launching Gamification features for users to be rewarded for saving food. Outside the app, Kitche is running competitions across social media and consumer surveys to learn more about home food waste behaviours to help citizens reduce their waste and save themselves money and the environment. 

Alex Vlassopulos, Co-Founder and CEO of Kitche says,

“We’re pleased that the UK government is taking home food waste seriously and proud to be selected among only a handful of companies to work with DEFRA and WRAP. Using a data-driven approach and a host of unique app functionality, we aim to help citizens Eat What They Buy and Buy What They Eat.” 

Peter Maddox, Director WRAP, said

“We are delighted to help Kitche in it’s important work through the Resource Action Fund. Resource efficiency projects such as this will help us achieve our goal of preventing waste, and better managing our precious natural resources.” 

Robert Walsh, Managing Partner of QVentures Pre-Seed Fund and Board Member of Kitche, says

“It’s fantastic to see the UK government recognizing innovative technology companies such as Kitche who are taking action towards creating a more sustainable food industry. We are proud to continue with Kitche on this journey.” 

Kitche was one of the early investments of the QVentures Pre-Seed Fund, which focuses on investing in next-generation software companies based in the United Kingdom. 

The Resource Action Fund is an £18 million fund, provided by DEFRA and managed by WRAP, which supports resource efficiency projects in England in the key areas of food, plastics, textiles, recycling and litter. It does so through a variety of mechanisms including large and small-scale grants. 

Environment Minister Rebecca Pow said; “Nobody wants to see good food go to waste. It harms our environment, it’s bad for business and it’s morally indefensible. By redistributing surplus food, not only do we help vulnerable people, but we save vital energy and resources in the food production chain as well as the disposal process.” 


QVentures is a Venture Capital firm providing direct investment opportunities and fund management. QVentures sources, screens, and invests in top-tier start-ups from Seed to Series B for their investor

base consisting of Family Offices, Institutional Investors, UHNWIs, and Cashed-out Entrepreneurs. QVentures has participated in rounds totalling £220m across 115 companies. 

If you are looking to invest in early-stage companies, request information about membership to [email protected] 

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Kitche is a free app which aims to reduce waste from inside users’ kitchens. It makes it easier than ever to manage food at home, saving money and reducing food waste all in one place. Users can import all products from their food shopping receipt in one click of a phone camera which provides a real-time digital version of their kitchen products for use on-the-move and for recipe creation, Kitche also provides reminders for food at home, recipes to use food up and the best food waste tips in the app. Importantly, users of the Kitche app can track their food waste and associated cost and learn to improve habits. 

Kitche has had a very successful first half of the year, receiving endorsements from UK publications including Good Housekeeping, The Times, The Daily Mirror, The Guardian and Independent, and was the subject of a whole segment on The Gadget Show. It has also just been awarded the Highly Commended badge in the Zero-Waste category at the Marie Claire Sustainability Awards 2021. 

The Power MBA ( the online MBA university) invited co-founder Alex and Kitche to feature in one of its hugely influential “Case Studies” (and Alex is featured on their Home Page right now), and Eutopia, the AI-powered platform that allows investors to access information about green start ups, recently named Kitche one of the 5 hottest apps in Europe working on food waste. Email: [email protected] | Website: | Instagram: kitche

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Safiya Marzook

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