Better Home Care Services (t/a Lifted) secures £4.38 million Series A investment led by Fuel Ventures

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Lifted raises $6.2M to tackle the care crisis 

8 June 2021 – London-based care-tech start up Lifted has raised $6.2m in a Series A funding round led by Fuel Ventures. This latest round takes the total raised by Lifted to $11.2M. 1818 Venture Capital also increased their investment and were joined by new investors Perivoli Innovations, the J.B. Ugland family office, Kluz Ventures through its new health affiliated fund Novit Ventures, VOYAGERS Health- Tech fund and a number of Angels. 

The number of people caring for adult loved ones has increased exponentially during the pandemic with almost 1 in 2 people supporting people outside their household.1 With the market set to double, care homes unpopular, and the Government yet to put forward a long term plan for social care, Lifted is addressing a huge commercial opportunity and social need. 

Lifted is a start up on a mission to help fix the current care crisis by revolutionising home care. Using its bespoke Care Management Platform, it aims to provide a seamless and joyful care experience that increases peace of mind for families and improves working conditions for Carers. Lifted’s platform is unique in supporting families across the full care journey, providing free care advice for families and gamifying the experience for Carers to enable loved ones to stay in their own homes for longer. 

Lifted will use the latest funding to launch the world’s first one-stop shop for everything needed to find and maintain care for a loved one, starting with those living with dementia. It will build the first App led care experience for families and develop their data led gamification tools for Carers to boost engagement and retention. Lifted aims to create the digital brand for the caring generation. 

As an initial step in this journey, Lifted has acquired Live Better With Dementia and launched the Lifted Dementia Hub, an online community serving 40,000 people with a new marketplace of products specifically designed to support people living with dementia. The business is also poised to scale across the country and to work with employers nationwide. With 600 people in the UK leaving their jobs everyday for this reason, and women twice as likely as men to make this choice, it is a priority to those seeking to attract and retain diverse talent.2 

Rachael Crook co-founded Lifted with Sam Cohen after experiencing firsthand how stressful and isolating navigating the care sector can be when, at the age of 24, her own mother was diagnosed with dementia at 56. 

Rachael Crook, Lifted CEO said:

“In the last year, the number of people caring for loved ones has dramatically increased. At Lifted we believe no one should care alone. We are unique in revolutionizing the experience of care for the whole family and for Carers, enabling families to live great lives even in the toughest of times. In 12 months, we have tripled revenue, launched the first App in the world to offer free care advice, and cut Carer churn to half the industry average, all while maintaining exclusively 5 star reviews on Trustpilot. 

The care market is enormous and set to double, yet there has been a chronic lack of investment to address the scale of the challenge. We are hugely excited to scale the business and give more families and Carers the care experience they deserve. “ 

1 Office of National Statistics: https://bit.ly/3yI309E

2 Carers UK: https://bit.ly/3bUBRXE 

Mark Pearson, Managing Partner of Fuel Ventures said:

“We’re delighted to work with Lifted on this latest round. Rachael, Sam and their team have delivered exceptional growth in the past year in the most difficult of circumstances. They have a unique vision of the future for care and their model is delivering clear results for both sides of the marketplace. With an exceptional team, and industry defining technology we are excited to partner with them as they build the care unicorn the sector is waiting for.” 

Ends 

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Safiya Marzook

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