Techsembly raises £1M from SuperSeed to step up competition with Shopify & Magento
- The £1m round was led by SuperSeed Ventures, a venture capital fund that invests in ambitious b2b software companies.
- Techsembly’s users have seen an increase of up to 70% in overseas sales by localising their sites.
- Funds will be used to further the company’s marketing and sales efforts, scaling the tech, and building self-serve solutions.
Techsembly, a multi-store, multi-vendor eCommerce SaaS solution for global scaling, has closed a £1 million investment. The round was led by UK-based fund Superseed Ventures, which also included participation from private investors.
Businesses who want to make the move online can be daunted by the cost and logistics of tailoring their platforms to local markets. Techsembly is an eCommerce SaaS solution built for businesses who want to scale cross-borders, while remaining relevant and appealing to local markets.
By creating highly targeted and localised eCommerce storefronts, Techsembly allows businesses to scale globally with ease via one single interface. The company understands that localisation goes beyond simply changing the currency of a website, and instead offers all the tools businesses need to truly localise. These include multi-language options, in-depth personalisation, multi base currencies, unique fulfilment and logistics solutions as well as multiple payment gateways and payout methods.
Clients who have migrated to Techsembly, have seen an increase of up to 70% when selling overseas by localising their sites. The company has already onboarded significant clients including Curate Beauty, Scots of the World, The Peninsula Hotels and Anglo-American fashion platform Not Just a Label, who alone have over 40k independent fashion designers under them.
Using the funding, Techsembly plans to assemble a cross-marketing team which will initially target UK, Europe and Asian markets, in order to grow its client base. Additionally, Techsembly will scale their tech and build out self-serve solutions.
Techsembly CEO and Co-Founder Amy Read said,
“Our ambition is to empower brands to build a truly impactful localisation strategy from the start, not as an afterthought. We want to encourage greater appreciation and knowledge of the cultural differences and similarities across the world, so brands can better connect with local audiences and compete with local incumbents.”
Mads Jensen, Managing Partner at SuperSeed said,
“The opportunity to scale is huge. Amy and the Techsembly team have already built a best in class solution, and have demonstrated that they can deliver real value to their users. This is just the beginning. We look forward to working with Techsembly as they continue to develop and grow their business.”
Techsembly is an eCommerce and Marketplace SaaS solution that sees beyond borders. It provides solutions for businesses that want to maintain global brand consistency, while being adaptable and relevant to the needs of local audiences. The Singapore based technology startup was founded by three entrepreneurs with backgrounds in eCommerce and online retailing who, after running their own global marketplace for over 5 years, recognised the multitude of issues businesses face with global scaling. Amy Read (CEO), Sohail Qureshi (CTO) and Ross Knight (CIO) created the SaaS platform for businesses who understand the importance of offering geographic-specific content whilst building on a global scale.
SuperSeed backs ambitious, technical founders of B2B software companies and supports them in building global winners through a world class marketing & sales model. The London based VC fund was launched by Mads Jensen and Dan Bowyer in 2018. The team began investing in 2019, and has since backed 11 companies to date in areas of enterprise and industrial automation.