Global growth accelerates as Miigen acquires ground-breaking digital inheritance platform to be marketed internationally as Mii-VAULT
Miigen, the secure private social platform for older adults which enhances the quality of later life living, has increased the pace of its global expansion with the acquisition of an innovative digital inheritance package being branded as Mii-VAULT which creates a secure vault to ease the handling of a person’s estate.
The deal, which went through in June, is the latest initiative by the Stirling-based, internationally-operating technology challenger and adds further impetus to a growth trajectory which will see the company opening its first American office by the middle of next year. The deal also doubles the number of jobs at Miigen.
Mii-VAULT was developed by a group of Dubai-based entrepreneurs to address the issues raised by the complexities of modern life and the need to document and keep track of careers which may involve multiple properties and assets in a variety of jurisdictions.
It is designed to take the stress out of digital and estate planning needs and facilitates the smooth transition of a physical and digital inheritance at the end of a life, allowing families to avoid the loss of wealth that has been painstakingly built up.
“Mii-VAULT is a particularly good fit for us,” said Miigen CEO Craig J Lemmon, who founded the Miigen “digital time capsule” along with Campbell Ferrier in 2015, after both were affected by the loss of their parents.
“It is a valuable addition to the group portfolio which means that we can not only help preserve the unique memories of our older generations, we can also help them to protect their assets for succeeding family members.”
Mr Lemmon said that as part of the deal, Mii-VAULT co-creator Malcolm Flawith would become Chief Operating Officer of Miigen UK. An IT veteran with a stellar career with multi-nationals such as Sun Microsystems and Oracle, Mr Flawith will be based in Cyprus and will promote the product to high net worth individuals across the Middle East.
Mr Flawith said: “The platform provides the tools to manage and avoid potentially intractable problems as well as creating a secure environment for crucial documents and navigating digital footprints built up over many years.”
Mr Lemmon added: “Many people lead very complicated business and personal lives, living in different countries, perhaps with more than one marriage, and with a number of different jobs, properties, assets, insurances and pensions.
“The current pandemic has exposed the intergenerational gap in our society. Families have become more aware of the need for communication and access to important documentation during these stressful times.
“Mii-VAULT allows affairs to be closely documented and easily retrieved on Miigen’s own secure servers. These have 256-bit encryption, which is a higher standard than most online ecommerce offerings and certainly on a par with Apple or Google.
“But Mii-VAULT is not just for asset-rich individuals. Anyone who wants to ensure their estate is in good order can use it to make sure that all the details needed by an executor can be passed on in an efficient and painless manner.
“We cannot predict the future, but we can prepare for it. Mii-VAULT brings peace of mind for anyone who is looking to reduce the stress on their family in the event of unforeseen circumstances.”
The rational for the Mii-VAULT deal was driven by the recognition of Miigen’s exponentially-increasing global footprint. Just five years after launch, it has 65,000 registered users and operates in 125 countries.
The private alternative to Facebook for senior living was named as “One to Watch” in Forbes’ review of the 2019 Startup Grind in Partnership with Google for Start Ups Global Conference in California last year. The company aims to sign up 10 million users by 2023.
For further information, contact Craig J Lemmon, CEO, Miigen, 15 Borrowmeadow Road, Stirling, FK7 7UW, Scotland. T: +44 1786 474318. M: +44 7970 011903.
Issued by Michael Crawford at Blueprint Media, 0330 223 4288.
Date: July 2020.
NOTES TO EDITORS
Miigen allows older adults to create a digital record of their lives in their own words and in their own voice. Users can securely share this with friends, relatives and children, giving them control of their own digital legacy.
As one in four older adults are predicted to suffer from dementia, Miigen becomes a life raft of personalised memories that act as memory triggers in later life to extend the life time of their memory.
The company is targeting a global demographic of more than 600 million later-life social media consumers.
SOCIAL MEDIA MESSAGES
# International growth continues apace as Miigen acquires digital inheritance package to be marketed as Mii-VAULT. Read more [email protected]@LINK
# Addition of Mii-VAULT secure document storage to the Miigen stable underscores the rate of growth, now operating in 125 countries. Read more [email protected]@LINK
SOCIAL MEDIA QUOTES
“Many people lead very complicated lives, living in different countries, perhaps with more than one marriage, and with a number of different jobs, properties, assets, insurances and pensions.
“Mii-VAULT allows these to be closely documented and easily retrieved on Miigen’s own secure servers. These have 256-bit encryption, which is a higher standard than most ecommerce offering and certainly on a par with Apple or Google.” Read more [email protected]@LINK
- Craig J Lemmon, CEO, Miigen.