You and Mr Jones joins a group of investors buying into award-winning ethical BrandTech startup, Good-Loop

London, 13 January 2020: You & Mr Jones, the brandtech group founded by former Havas chief executive David Jones, has invested in ethical video startup Good-Loop. The UK-based firm today announced it has closed a US $1.6m seed funding round.

Good-Loop is an ethical video platform working with companies such as Nestlé, Unilever, Coca- Cola, TOMS, H&M and Amazon, helping them to tap into programmatic technology to deliver brand purpose at scale.  Good-Loop’s proprietary platform rewards viewers of online video ads by donating on their behalf to a chosen charity. It converts every view, swipe and click into funding for charities, with half of the media spend going to important causes whilst boosting video performance and increasing recall by up to 45%.

Coming just months after The Business Roundtable announcement, in which the heads of more than 180 US companies agreed to give social responsibility as much emphasis as financial performance, the investment in Good-Loop underlines growing business interest in the many ways that purpose and social good can help a business to thrive today.

Good-Loop will invest the funds in growing its commercial team in Europe and the US. The company intends to raise a Series A round in Q1 2021 which will be used to fund the US expansion – the US accounts for 30% of the global ad market currently.

You & Mr Jones partner, Emma Cookson, commented:

“We’ve built the number one group of technology and technology-enabled companies in the marketing space to enable better, faster and cheaper marketing. Good-Loop fits seamlessly into this ecosystem and also with our strong belief that technology can and should be a force for good in the world.”

Amy Williams, co-founder and CEO of Good-Loop commented,

“This round of funding will help Good-Loop to further our mission of connecting people, brands and good causes around the world. Bringing You and Mr Jones and our other investors into the business at this stage will add a huge amount of value above and beyond cash as we prepare to scale up our operations. With industry luminaries like David Jones supporting us, we’ll be well positioned to deliver innovative marketing technology, industry-leading social insight and truly impactful brand purpose.”

Other investors in the round include New York based investment firm Quaestus Capital Management, SIS Ventures, MarTech angel group, Galvanise Capital, and the Scottish Investment Bank, the investment arm of Scottish Enterprise.

To date, Good-Loop has raised over half a million pounds for charities around the world and is on track to its target of £2m by 2021.

About Good-Loop:

Good-Loop is an ‘ethical advertising platform’ which drives ad effectiveness by enabling people to donate for free every time they choose to engage with an advertiser. Click here to experience the platform in action.

Good-Loop is the antidote to ‘adblocking’ and annoying online ads. They deliver respectful, positive ad experiences, empowering people to work alongside the brands they love, to make a meaningful social impact in the world.

Set up in 2016, Good-Loop is one of Google and McKinsey’s 2019 ‘Digital Top 50’ startups, won NBCUniversal’s annual startup innovation event ‘Spark Tank’ in 2018 and Nestlé and Ad:tech’s ‘Next Big Thing’ award in 2017.

Good-Loop CEO Amy Williams is one of Forbes 30 under 30 Europe 2018,
Econsultancy’s Rising Star 2019 and a face of the United Nations 2019 #SheInnovates global campaign.