Attest raises £12 million Series A to take the Guesswork out of growth for consumer businesses led by NEA

Series-A Financing from NEA to fuel Growth and Team Expansion

LONDON — April 8, 2019 — Attest, the London-based technology startup launched to enable every business to be consumer-focussed, today announced a $16 million Series-A investment round to expand their Consumer Growth Platform.

Attest’s Consumer Growth Platform enables companies to engage directly with over 100 million consumers across 80 countries, in as little as 90 seconds. The platform is used by consumer businesses, to learn, measure and grow ever-faster, across ideas, departments and teams.

The financing was led by leading global venture capital firm NEA headquartered in Menlo Park, California, with participation from existing investors Oxford Capital and Episode 1 Ventures. Crystal Huang, Principal at NEA, will join the Attest board of directors.

The Attest platform is designed for any business looking to unlock its full growth potential, by engaging real consumers to uncover the right decisions.

Jeremy King, Founder and CEO of Attest said: “Businesses are constantly seeking new ways to understand trends, grow in new markets, and explore innovations – however 99% of the questions businesses would love to explore go unanswered. Attest is designed to solve that, replacing the guesswork with facts, for all consumer businesses everywhere.”

“Our team is so excited to work with NEA and their global scale. NEA share our vision for helping consumer businesses discover predictable, repeatable growth by enabling anyone to get much closer to consumers and real inputs than has ever been possible before.

Attest is built to deliver the most powerful, unique insights that can help every business unlock their greatest growth opportunities. Attest can deliver over 467% return on investment; it’s a huge new capability, now open to all.”

This financing comes hot on the heels of a year of dramatic growth for Attest, with recurring revenues climbing 1,800% across 2018, and the Attest team more than doubling in size from 20 to over 50. The company’s expanding client roster has added notable brands such as Heineken, Walgreens Boots, Samsung, Fever-Tree, Discovery and Transferwise.

The new capital also accelerates Attest’s growth in North America with the opening of a new office in New York, while expanding engineering, product and design teams to deliver ever-more intuitive and predictive insights; supporting Attest’s mission to enrich consumer understanding for all.

“We’ve been exploring innovations within the consumer growth and insights space for a while,” said Crystal Huang, Principal at NEA. “The traditional research market is worth $76 Billion, and yet it only serves a fraction of those who would benefit from fast and reliable consumer insights. Attest has a tremendous vision, thoughtful culture, ambitious team and impressive traction, which puts them in a position to accelerate the delivery and adoption of a category-defining and market-expanding platform. Our investment in Attest also reflects our enthusiasm for the UK tech ecosystem and eagerness to continue investing in this region going forward.”

Attest combines power and simplicity into an all-in-one SaaS platform. “It’s always been easy to guess or project, but now it’s possible for anyone to simply ask detailed consumer groups for their input directly. Not just any consumers, the real people that matter most for each decision. We’re democratising, demystifying and accelerating consumer intelligence.”

Jamie Cooke, Chief of Staff EMEA at Discovery, added “Attest gives us agility and empowerment, bringing the consumer and people in the organisation doing the work together in a faster, more direct and intuitive way than our traditional ways of doing things. Attest is a catalyst for changing the culture of our company.”

Jeremy King concluded “We believe that unique consumer insights and understanding hold the key to long-term business success, and we’re on a mission to place real consumers into daily decision-making for every business. Most importantly, we do this in ways that suit consumers; constantly respectful of time and privacy, all via beautiful interfaces. We aspire to be leading global business, and that take a great leap forwards today.”

For enquiries, please contact: press@askattest.com

About Attest

We believe great companies put consumers and data at the heart of every decision. These companies create better, more useful products and services, which leads to happier consumers and ever-greater success.

That’s why at Attest we’re on a mission to bring every business closer to consumers, and empower them with the insights that drive predictable and repeatable growth.

How? We call it a Consumer Growth Platform, where everyone can gain answers to their burning questions from audiences of over 100 million consumers across 80 markets.

Our clients use Attest to learn more about their target consumers, enter new markets, build new categories, validate decisions, develop better products and services, measure their brand, track competition, all in with the goal of building new, predictable, and repeatable growth.

Clients include Heineken, Walgreens Boots, Samsung, Fever-Tree, Discovery, Transferwise and Nutmeg, among many others. For additional information, visit www.askattest.com.

About NEA

New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors and geographies.With more than $20 billion in cumulative committed capital since the firm’s founding in 1977, NEA invests in technology and healthcare companies at all stages in a company’s lifecycle, from seed stage through IPO. The firm’s long track record of successful investing includes more than 225 portfolio company IPOs and more than 375 acquisitions. For additional information, visit www.nea.com.

Pickr raises £1 million funding from Episode 1

Digital staffing platform Pickr secures £1m to disrupt industrial recruitment market

04 March 2019 – Pickr, the digital staffing platform for utility service providers and workers, has raised £1m in a funding round from venture capital firm Episode 1, following investment by Angels including Nick Kingsbury last year. The new capital will be used to secure key senior hires and to expand Pickr’s existing talent cloud of skilled workers.

Founded in 2017, the Norwich-based company helps service providers in the £28bn energy and utilities sectors reduce the cost and time of building and managing a flexible workforce. Using machine learning and intelligent automation, customers can fill their temporary, on-demand, and short-term hiring requirements within hours,
saving thousands in recruitment agency fees.

Pickr, a 2019 National Technology Awards finalist, already works with some of the UK’s leading utility service providers, including Cellex, Defusion Utility Services, HAL Utilities, and KN Network Services. In the last year, over 4,000 shifts were managed via the platform with over £350,000 in wages paid out.

“Our customers win and lose contracts based on the speed at which they can scale their workforce. They need the right people with the right skills in the right place, often at short notice. If they can’t find them quickly, it can cost them dearly. We created Pickr specifically to solve this problem,” said Kane Halsey, CEO of Pickr.

“We’ve already built a community of the workers our customers need – from groundworkers and cablers to fibre splicers and works supervisors – which means we can fulfil pretty much any requirement quickly and at low cost.

“Our ultimate goal is to be the connector that everyone in the sector turns to, providing the best opportunities for the unsung heroes who work in all conditions to keep our economy moving and removing the pain and cost of resourcing for businesses in the supply chain.”

Adrian Lloyd, the Episode 1 Director, explained why he had backed the start-up: “The Pickr team knows its niche and has proven its business model. The company is solving a real problem much more cost-effectively than traditional recruitment agencies and has all the ingredients needed to disrupt the marketplace. Utilities is a big enough market in itself to get us excited, but Pickr has potential well beyond into all aspect of the industrial workforce.”

About Pickr
Pickr (https://pickr.works) is a digital staffing platform that helps utility service providers reduce the costs of building and managing a flexible workforce. Using machine learning and intelligent automation, customers can fill their temporary, on-demand, and short-term hiring requirements within hours, saving thousands in recruitment agency fees.

About Episode 1
Episode 1 (https://www.episode1.com) is an early-stage venture capital investor that manages a £60m Enterprise Capital Fund, investing between £250k and £1m into high potential software-based businesses with significant operations in the UK.

Contact
Erin Heenan (press@pickr.works)
+44 (0)1603 959730
www.pickr.works

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