US-based Pendo acquires Sheffield based Receptive

RALEIGH, N.C. AND SHEFFIELD, U.K., May 7, 2019 — Pendo, the product cloud company, today announced that it has acquired Receptive Software Limited, a privately-held SaaS company based in Sheffield, U.K. Founded in 2015, Receptive is the market-leading product demand intelligence platform that helps B2B product managers and customer success teams to capture, prioritize, and report on customer feedback and feature requests, and communicate product roadmaps to multiple stakeholders. Combined, Pendo and Receptive offer the most complete integrated platform unifying the tools product-led organizations need to make better product decisions, communicate product direction, and deliver better product experiences.

“Receptive is a perfect complement to our vision and our company culture,” said Todd Olson, co-founder and CEO of Pendo. “By adding demand intelligence to the Pendo product cloud, product-led organizations will have a 360 degree view of the user, the account, and the revenue impact of product decisions. This is a game-changer for product teams.”

Product teams make decisions based on a combination of qualitative and quantitative data, combining insights about feature adoption and user journeys with customer feedback and sentiment. Receptive builds upon Pendo’s strength in understanding user journeys and sentiment and its guided engagement tools, with a strong qualitative foundation, including:

  • Feature requests and feedback: Capture feedback and feature requests from internal and external stakeholders, including customers, prospects, sales, and customer success.
  • Demand planning: Segment and analyze feature requests and customer feedback, prioritizing product investments to maximize revenue impact for the business.
  • Customizable product roadmaps: Roll up product priorities and publish and manage visual roadmaps tailored to the right detail for customers, prospects, and employees.

Pendo’s acquisition of Receptive advances Pendo’s product cloud vision with one system of record that reveals what users do, what they say, and what they want, all within one platform. Digital product teams can use this insight for data-informed product planning, prioritization of engineering investments and UX improvements, and personalization of the product experience. This allows product teams to both prioritize product demand from customers, while also understanding the user and business impact of product investments after features are released.

“Using both Pendo and Receptive, we’ve completely transformed the way we interact and engage with customers around our product,” says Brian Biddulph-Krentar, CEO of Magnus Health, which provides electronic student health record solution to K-12 schools and colleges. “Combined, these two companies have offered our product team a complete solution for understanding, guiding and engaging with customers”

This is the role of the product cloud–one unified platform that integrates all the tools product teams need to make better product decisions, to plan, prioritize and communicate product investments, and to understand and guide users inside the product.

Pendo conducted a comprehensive review of other tools in the market, selecting Receptive based on the innovativeness and design of the product and the culture fit of the Receptive team.

“Pendo and Receptive have a rare and powerful vision match where qualitative feedback meets quantitative analytics for unprecedented insight into product impact and customer success,” said Hannah Chaplin, co-founder and CEO of “We couldn’t be more excited about the opportunity to help bring to life such a big, bold vision for product-led organizations.”

Pendo will expand Receptive’s Sheffield, U.K. headquarters, designating it as its European development center, and growing Pendo’s U.K. presence beyond its recently launched London office. The Receptive acquisition follows Pendo’s September 2017 acquisition of Israel-based Pendo’s development center in Herzliya, Israel now employs nearly 40 people.

Receptive will initially operate as a separate line of business, and both Pendo and Receptive products will be offered as part of standalone and integrated packages.

The acquisition closed on April 30, 2019. Financial terms were not disclosed.

About Pendo
Pendo is a product cloud that provides user insight, user guidance, and user communication for digital product teams and application owners. With Pendo, these product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources. Founded in 2013 in the heart of Raleigh and backed by Battery Ventures, Spark Capital, Meritech Capital, and Sapphire Ventures, Pendo has raised $106 million and counts 1000 customers, including Zendesk, Salesforce, Okta, Coupa, Marketo, BMC, and Sprinklr. Pendo is also the producer of ProductCraft, a destination editorial site with insights by and for product leaders; and Pendomonium, a premier product conference. For more information, visit:

About Receptive

Receptive is the leader in product demand intelligence. The company enables software organizations to collect prioritized product feedback from customers, teams, and the market.

With Receptive, software teams can act strategically, know they are working on the right product improvements, become truly data-informed, and close the feedback loop to give customers the experience they deserve. Headquartered in Sheffield, UK, Receptive customers include Okta, Socrata, AgoraPulse, Magnus Health, and many other leading B2B SaaS companies who are using product feedback to build truly product-led organizations.


Rouse announces investment in IP platform provider Inngot

International IP consultancy Rouse has announced a new alliance with Inngot, the innovative web-based platform specialising in the identification and valuation of intangible assets. The agreement sees Rouse making a strategic investment in Inngot through the acquisition of a minority stake. Both companies will continue to operate independently and will maintain separate brands.

The new relationship helps cement Rouse’ position as the preeminent provider of IP strategy advisory services globally, not least across Asia and the Middle East, where the firm’s specialist expertise is long-established. Inngot’s high profile work in emerging markets will ensure synergies between the two companies’ collaborative offer. 

Founded in 2007, Inngot specialises in identification and valuation of intellectual property and other intangible assets. It is unique in providing accessible and affordable online tools as well as expert services. The company helps clients maximise the commercial potential of their asset portfolios and leverage their IP to obtain growth finance.

Inngot’s identification and valuation systems bring a standardised framework to the field of IP management and valuation, and are helping to increase confidence in intangible assets across the finance industry. In difficult economic conditions, the ability to unlock latent value within innovation investments is a vital frontier of commercial growth for all rights holders, particularly within the SME community.

Rouse CEO Luke Minford commented:

“We’re delighted to launch this new collaboration with Inngot. Our alliance further strengthens Rouse’ ability to deliver commercial IP strategy underpinned by forensic understanding of asset value.

“Economic conditions are tightening and market competition is intensifying across every industry and rights holders need to focus unerringly on capturing and leveraging every ounce of value from investments made. Together, Rouse and Inngot are unrivalled in our ability to guide clients on that journey.”

Inngot co-founder and CEO Martin Brassell commented:

“We’ve been working increasingly closely with Rouse over the past year and have experienced the benefits of their professionalism and reach at first-hand. Both our organisations have pushed the boundaries in helping companies harness their intangible assets more effectively. Through this new alliance, we will enable many more businesses to understand and unlock the value tied up in their IP.”

Inngot differs from other IP service providers in focusing on the commercial and transactional value of all intangible assets. Its suite of online tools was devised to address the problems companies of all sizes, but particularly SMEs, face in identifying and communicating the value of their IP and intangibles in a consistent and reliable way. Inngot’s ‘Sollomon’ valuation tool has already helped firms around the world to find more than £550m in previously ‘hidden’ value.

Inngot is also known for its work with governments, international Non-Governmental Organisations (NGOs) and leading business groups in developing policy that drives appreciation of the true value and significance of intangible assets in the 21st century global economy. The Organisation for Economic Co-operation and Development (OECD) has just published the latest report by CEO Martin Brassell, Fostering the use of intangibles to strengthen SME access to finance, based on Inngot’s international research.