● Baselime took part in the first European cohort of Arc, Sequoia’s catalyst for outlier
founders
● Additional pre-seed funding was led by Forward Partners, Octopus Ventures and Antler
● Company bringing crucial ‘observability’ features to ‘serverless’ technology – increasingly
thought of as the future of cloud computing
● Funding to be used to ramp up product development and fuel developer adoption

London, 25 July 2022 – Baselime, the observability-as-code platform, today announced
that it has raised a total of £1.5m in pre-seed funding. Baselime is developing the tools that companies need to confidently adopt ‘serverless’ technology. The next evolution of cloud-
computing, serverless architectures allow developers to build and run applications without having to manage servers. The technology offers greater scalability, high flexibility, and
faster releases at a reduced cost. It is experiencing rapid adoption across both digital
products and internet applications. The round includes funding from Forward Partners,
Octopus Ventures and Antler, as well as funding from Baselime’s participation in Sequoia
Arc.
Serverless architecture is a rapidly growing solution for companies looking to build and run
applications and services in the public cloud, without the need for the software team to
manage the underlying infrastructure. It can significantly increase the output of developers
and avoids the resource-intensive setup and administration costs of purchasing and running
dedicated server infrastructure and is often considered to be the future of cloud computing.
The market is expected to be worth $24.4bn by 2025
.

However, going serverless has its challenges. It makes observability – the process of actively
asking questions about the health of the systems and identifying errors – much harder, with
58% of engineering teams saying that debugging and monitoring is their biggest challenge.
As a result, developers can spend huge amounts of time, money and resources identifying
and removing bugs across their systems, often depending on solutions that are not fit for
purpose.
Baselime’s mission is to solve these pain points for developers. Using the platform, teams
are able to automate observability ecosystems across serverless architectures, meeting the
needs of many teams that are increasingly working away from the office. Developers can
easily and quickly investigate and resolve incidents in real-time. It also facilitates automatic
parsing and understanding of severless specific telemetry data. This has a direct impact on
productivity, with high performance teams four times more likely to have systems that
incorporate observability2
.

Baselime will use the funds to invest in innovative product development, reducing the time
taken to resolve incidents for customers, and fuel adoption across the developer ecosystem.
1 CB Insights Market Sizing Tool, 2018
2 HoneyComb Observability Maturity Community Research Findings Report, 2021

Boris Tame, Co-founder of Baselime, said: “Severless adoption is growing rapidly and
bringing huge output gains for developers. However, it has traditionally come at a trade off in
monitoring and observability, forcing teams to redirect resources to solving system issues.
Our mission is to be the go-to partner for developers, empowering teams to spend less time
debugging and more time building. We’re delighted to work with our new investors to
achieve this.”

Luke Smith, Partner at Forward Partners, said: “The global market for serverless
architecture was valued at $7.3bn in 2020 and is predicted to grow at a CAGR of 21.7% from
2021 to 2028. Baselime is leading the innovation charge in this huge and fast-growing
industry. We’re obsessed with identifying technology that has the potential to transform
digital products and internet applications – we’re excited to back a company that is
innovating in this emerging space and solving problems facing developers globally.”
Ollie Purdue, Partner at Antler, said: “We are really excited to be an investor in Baselime.
Boris is a fantastic founder, and we can’t wait to see where he grows the business from
here.”

Kirsten Connell, Investor at Octopus Ventures, said: “People are at the heart of every
great business, but at pre-seed it’s all about the founders. Boris is a born hustler with a deep
knowledge of how challenging it can be for software engineers to identify and troubleshoot
defects in serverless architectures. We are incredibly proud to be backing Boris on this
journey. “

ENDS