Digital legacy vault innovator Biscuit Tin secures £300,000 investment round

• Velocity Capital leads investment alongside Scottish Enterprise
• Sheila Hogan founded the company with the aim to transform end-of-life management 
• Biscuit Tin is the UK’s leading  digital legacy vault, securely holding valuable life information including account details, documents, memories and more
• Biscuit Tin is targeting B2C and B2B markets, with a number of commercial partnerships set to be announced in 2022
• High profile advisory board announced in 2021, with Iain Mackay recently appointed as Chair and NXD
• Sheila Hogan is due to appear on the next episode of Dragon’s Den on Thursday 10th February

Edinburgh, 7 February 2022 – Digital legacy vault innovator Biscuit Tin has secured a £300,000 investment round, with Velocity Capital leading the investment alongside Scottish Enterprise and private investment.  The funding will support product development and a series of hires. 

Sheila Hogan founded Biscuit Tin with the aim to transform end-of-life management and the company is the UK’s leading digital legacy vault, securely holding valuable life information including account details, documents, post-life wishes, memories and more.  Hogan named the company after the biscuit tin in which her parents kept all their important documents, notes, and photos.   Digital legacy is a new and growing market which is expected to reach a value of approximately $35 billion worldwide over the next five years. 

Kirsten Gohl, Velocity Investment Associate, said:

“Velocity is delighted to be working with Sheila as she tackles a very real pain point; managing the end-of-life planning process through a user-friendly digital vault, making it simple and easily accessible.”

Biscuit Tin founder and CEO Sheila Hogan said:

“The end-of-life process has become complicated and stressful as a result of the shift from an analogue to a digital world.   Digital legacy planning is set to replace more traditional and outdated practices, and we want to be at the forefront of this in the UK.” 

Biscuit Tin is targeting both B2C and B2B markets, with a number of commercial partnerships set to be announced in 2022. 

Hogan added:

“As well as having an offering for individuals, we are increasingly speaking to financial services players in areas like life insurance, mortgages, and pensions, with a view to either joint ventures or white labelling our product so these kind of providers can increase value and engagement with their customer base.” 

Biscuit Tin appointed an advisory board last year, with technology veteran Iain Mackay, former Scotland lead for Deliveroo, Andy Robinson, and former ZoneFox chief technology officer Matt Little now supporting Hogan and her team as Biscuit Tin plans its next phase of growth.  Mackay was recently appointed Non-executive Director and chair.   

Hogan said:

“We have a great team in place, which we will add to in 2022, and with Iain, Andy, and Matt in place to help guide strategy, product development, and commercialisation we are in a really strong position.  Collectively, we are excited about our plans for the product and the features we will be adding this year.” 

Iain Mackay, Chair and NXD, Biscuit Tin, said:

“Biscuit Tin is well positioned to take advantage of the shift in end-of-life planning in an increasingly digital world.  And in Sheila, the business has a passionate founder who spotted a high growth market segment that has been under-serviced in the UK context.  We think this makes Biscuit Tin an attractive proposition for individuals and financial services groups alike.” 

The company plans to embark on an additional investment round over the next twelve months.  

Biscuit Tin launched in 2020, with the company going on to win Innovate UK funding later that year.  Serial entrepreneur Sheila Hogan, who is due to appear in the next episode of BBC reality show Dragon’s Den on Thursday 10th February, is a former President of the Association of Scottish Businesswomen.