Octaive secures £500k Seed investment

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Backed by industry leaders, CreaTech startup Octaive raises £500k in angel investment round

London-based conversational media platform Octaive has raised £500k in an angel investment round. Backed by high profile industry leaders, the funding round is the first external investment by the two year old creative technology startup, which has seen revenues more than double in the past year, making it already profitable. 

Octaive’s ‘conversational media’ technology generates ‘active attention’ through conversations between consumers and brands within standard display and video inventory. This means users are highly engaged in two-way conversations without having to click through to the brand’s site, whilst providing agencies and brands with vital consumer data and insights.

The privacy-first solution has been in particularly high demand since Google’s recent announcements on the phasing out of third party cookies, with brands seeking further customer engagement and validation beyond primary metrics such as a basic click through rate.

David Pattison, founder of one of the world’s top media agencies, PHD was recently appointed chairman, with further board appointments and investments from Dominic Joseph, founder and CEO of Captify,  James Patterson, VP at The Trade Desk and Anton Hanley, founder and CEO of TLA. The funds will be used to scale its operations in Europe and the USA, further developing the product capabilities, and scaling up further customer support layers. Octaive has a range of high profile clients including Vodafone, Lego, VW and The Open University. 

According to Sam Peters, Octaive CEO:

“For too long brands have been limited to just ‘pushing’ their message at consumers without the ability to listen but today people expect control over their digital experiences. Octaive’s proposition is to help brands look past outdated metrics and create ads that generate ‘active attention’. Through doing this we empower consumers to personalise their own ad experiences, removing the need for cookies. We have a fantastic team, partners and clients and together we’re driving industry innovation. Our business has been built on a sustainable footing, in profit after just two years, so we are in the fortunate position to be selective about where we get funding and are especially excited to have such respected industry leaders now backing the company on the next phase of our journey.”

According to Dominic Joseph, founder and CEO of Captify:

“Captify has been working with Octaive for some time helping brands engage consumers in relevant two way conversations. Octaive is a brilliant example of a company leading the CreaTech revolution, with an innovative solution that is highly relevant today as the industry evolves towards new metrics focussed around ‘Attention’. In a world without cookies, Octaive offers a compelling AI proposition for brands looking to better engage with prospective customers through conversation at scale. I am excited by the unique offering and the quality of the management team and I am delighted to invest in and support the business. ”

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For more information please contact Toby Hicks on 0780-362-8050 or email [email protected]

About Octaive
Octaive is a pioneering ‘conversational media’ platform, that helps brands look past outdated ‘click’ metrics and create ads that generate ‘active attention’. It was formed in 2019 by Sam Peters, Ben Swinburne and Anton Hanley. The technology powers meaningful conversations between consumers and brands within standard display and video inventory. The solution is perfectly positioned for the impending end of the cookie, enabling personalised advertising by empowering consumers to control their own ad experiences, while harnessing consumer intent and on page context. Octaive delivers insights never seen before in display or video with interactive reports showing consumers’ attention in real-time. These insights can be used to continually optimise the creative and even fuel the future media strategy.

It works with brands including Vodafone, Lego, VW and The Open University. It has seen revenues more than double in the last year. Octaive has just been named one of the top 100 startups in the country by StartUps Magazine in its ranking of the 100 most disruptive and innovative UK small businesses.

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Safiya Marzook

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