Lime Global secures £475k Seed Follow On investment via Seedrs

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Lime Global Ltd exceeds its crowdfunding target at 117%  

Digital healthcare platform set to scale at pace following raise

12th August 2021, LondonLime Global Ltd, the UK’s leading provider of online-only affordable and accessible digital healthcare top-ups, has raised £474,838 from 209 investors via crowdfunding platform, Seedrs – exceeding its initial target of £400,000 at 117%. 

Based in London, UK, Lime closed its funding round at 7am on Thursday 12th August, having reached its £400,000 target within hours of the Seedrs campaign going live on 12th July 2021.

Lime was established with a mission to help as many people as possible stay healthier for longer by providing super-simple, affordable top-ups to public healthcare – designed to complement the care provided by the NHS. Existing products provide benefits such as quick access to diagnostic tests, the financial security of a lump sum of £5,000 following an approved cancer diagnosis and unlimited emotional and practical support from counsellors and specialist experts. Following several years establishing its offering as a fully digitised healthcare top-up provider, the funding round will be used to position Lime for further growth at scale. 

The news follows the recent launch of Mind-Matters, a brand new, affordable service that is designed to help people maintain their mental wellbeing and build resilience, through regular check-ins and 24/7 access to online and telephone support.

Mind-Matters was launched alongside Lime’s new report. “Keeping up Appearances: How Pleasanteeism is Eroding Resilience” which revealed that UK workers are suffering from ‘pleasanteeism’ – feeling under pressure to put on a brave face at work – despite their mental health and resilience levels deteriorating during the pandemic. 

Mind-Matters follows Lime’s cancer cover and rapid diagnostics, with Lime due to launch a further two health top-ups by the end of the year. The money raised will also allow Lime to accelerate distribution of its existing top-ups, and enable the exploration of new avenues for expanding its ecosystem of digital health top-ups. 

Shaun Williams, CEO & Founder, Lime Global Ltd, commented:

“Our vision has always been simple – to empower people to take control of their own health, no matter their income. This funding will help us do just that, by putting our products and services on the map, and ultimately in the hands of those in need. We are proud to say that our existing range of products make a real difference to people’s lives, and the raise will only help to accelerate this progress, and help us grow at pace.”


Notes to editors 

For more information, please contact: 

[email protected]

About Lime Global Ltd (operating as “Lime”)

Lime is on a mission to help the many stays healthy for longer by providing super-simple affordable top-ups to public healthcare, just where people need it most. Our customers can pick and choose the products and services that suit them best when they need them.  Lime turns traditional health insurance on its head, offering customers a new, affordable way to safeguard their health, topping up the care they receive from the NHS – not replacing or duplicating it. We offer a top-up where it’s most needed, for just a few pounds a month, because we want everyone to have access to the best healthcare possible, no matter what their income. We’re a small but fast-growing UK-based team, dedicated to providing outstanding customer service. We’ve designed Lime from the ground up to make it as simple and affordable for our customers as possible. From buying a product through to making a claim, we’ve reduced steps, simplified language and removed small print. We’re an online business meaning our customers can access and manage their account themselves at any time with ease, plus, with no call centre, we can keep our prices as affordable as possible (although we will always be here to help when needed).

We are working to bring a portfolio of products and services to market that will directly support small businesses and their employees, including Mind-Matters, a new affordable service providing 24/7 access to online and telephone support designed to promote positive mental health and strengthen resilience in the workplace and beyond.

Lime includes Lime International Limited and Lime International Health Limited 

whose ultimate parent company is Lime Global Limited.

Lime Global Limited, Lime International Limited and Lime International Health Limited are registered in England and Wales.  Numbers 09666467, 0180963 and,12473029 respectively. Registered office: Level 30, Leadenhall Building, 122 Leadenhall Street, London, EC3V 4AB. Lime International Limited is authorised and regulated by the Financial Conduct Authority. Registration number 759122.

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Safiya Marzook

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