Vivify Venues secures Seed investment from Arete Capital Partners

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Arete makes significant investment in multi-million-pound deal for stake in Vivify

Multi-family investment office, Arete, has announced a significant investment as part of a multi-million-pound deal in North West based, Vivify. The scale-up provides a digital platform as well as a fully managed service where under-utilised school facilities can be listed for hire to maximise social and physical activities within communities and generate much-needed revenue for schools.

The investment comes at a time where the importance of social interaction and physical health are becoming more vital than ever for UK communities as national lockdown restrictions ease. Drawing on the experience of Arete’s senior team members, the company will look to expand operations across the UK and significantly grow its base of partner schools.  

Founded in 2020 by Russell Teale, Alaine Swis and Andy Mellor and chaired by Richard Millman, the Vivify management team has many years of experience working in the leisure and hospitality industries and is passionate about promoting health and wellbeing in the UK’s diverse communities.  

Simon Lord, joint managing partner at Arete said:

“We really believe in Vivify’s vision and their platform will help schools to engage and build relationships with people in their community. With feelings of loneliness and mental health problems at an all-time high, this engagement can have a hugely positive impact on the wellbeing of people across the UK. Through Vivify, schools can play a more significant role in their communities, bringing people together for sport and leisure.

“It’s exciting for us to work with an entrepreneurial management team who have developed technical differentiation via Vivify’s booking platform to put schools right at the heart of its business model. The social and health benefits sit naturally alongside the economic benefits to schools and the surrounding area. We are looking forward to adding value to Vivify with our existing knowledge of scaling similar types of businesses and helping them to grow the market and all the social and economic benefits that brings.”

Russell Teale, managing director at Vivify said:

“The investment from Arete will allow Vivify to raise awareness of its platform among many more underutilised schools up and down the UK, enabling more people to get involved in social and physical activities – at a time where it has never been so important.

“Vivify has huge potential in the UK market. In fact, recent statistics from Sport England show that for every £1 spent on community sport and physical activity, nearly £4 is generated in return for the English economy and society at large. We’re providing a vital service that has the potential to unlock additional revenue for the UK economy in the near future – particularly given that over a third of the UK’s sports facilities alone are currently behind school gates. As a result, Arete’s investment will have a huge multiplier effect for the UK’s economic and social future.”

The transaction was led by Simon Lord and Jamie Newall at Arete; Matt Noon and Elan Iorwerth of Hill Dickinson (legal advisers); Neil Robinson and Rob Dawes of Grant Thornton (financial due diligence), and Patrick Morris of Fairhursts (tax). Michael Murphy from Weightmans advised Vivify.

-ENDS-

For more information please contact:

Megan Walsh, Active Profile, [email protected], 0151 556 7050

About Arete:

Arete is a multi-family office headquartered in Liverpool with a presence in Manchester that invests transformational private capital into entrepreneurial companies in a variety of sectors.

The Arete team consists of experienced investors, entrepreneurs and advisors who bring a relationship-based approach to equity investment.

The focus is to go beyond capital, working side-by-side with management teams, investors and a wider network of entrepreneurs to help companies accelerate their growth and fulfil their potential.

About Vivify

Vivify has created the most advanced booking platform in its industry, as well as assembling a committed and knowledgeable team with many years of experience in community lettings.

Vivify takes the headache away from schools proactively selling their facilities and liaising with hirers every step of the way and even providing a fully staffed option for a complete end-to-end hire solution.

For hirers, Vivify not only makes more facilities accessible to them, but makes them easier to find – enabling them to be booked in just a few clicks.

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Safiya Marzook

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