Bower Collective raises £2.1 million in seed stage funding

• Online retail platform for sustainable home and personal care products on a mission to eliminate plastic waste
• Oxford Capital and Doehler Ventures led the round alongside prominent angel investors
• Delivered rapid growth since its 2020 launch – 30% MOM revenue increase
• Built a highly engaged community of over 60,000 consumers 
• Market for consumer subscriptions estimated to grow from $64 billion in 2020 to more than $263 billion in 2025

Bower Collective, the sustainable consumer goods business has raised £2.1 million in seed stage fundraising.  The round led by Oxford Capital and Doehler Ventures will accelerate the growth of the business through packaging innovation and new product development to increase market share.  

The brand offers a range of sustainable home and personal care products and is on a mission to eliminate plastic waste. It has developed an innovative approach to ecommerce by providing a closed loop, plastic waste-free solution. Users subscribe to a range of products that are supplied in refill packages.  Customers return the empty packages in pre-paid envelopes to Bower for reuse and recycling, ensuring zero plastic waste in their supply chain. 

Since launch, the company has experienced rapid growth, building a community of over 60,000 consumers and delivering 30% MOM growth in revenues.  It is in the final stages of B-Corporation certification, part of a community of purpose led businesses, and has launched its first Impact Report which highlights the significant sustainable impact the business has already made.  This includes protecting (to date) 20,367m2 of endangered sea grass as part of its partnership with the Marine Conservation Society.  For every purchase made with Bower Collective, it will make a donation to help protect 1m2 of endangered seagrass as part of its mission to eliminate plastic waste from the natural environment and support biodiversity. 

Backed by funding from Innovate UK, Bower is currently working on a next generation reusable packaging system, which will allow the business to reuse and refill at significant scale. This will ensure a closed loop so that no packaging ends up in landfill, incineration or the natural environment. It aims to launch this new packaging in Autumn 2021.

While Oxford Capital and Doehler Ventures are the first institutional investors into the business, a number of prominent angel investors also participated in the round including Dharmash Mistry.  In 2020, Bower Collective graduated from the Founders Factory accelerator programme supported by Reckitt Benckiser, the global consumer goods company.

Nick Torday, Co-Founder and CEO, Bower Collective commented:

“At Bower we are passionate about creating a transformative sustainable solution within the home and personal care market and are really proud of the exceptional talent that we’ve attracted to build the brand going forwards. This fundraising round will enable us to accelerate the growth of the business, continue driving innovation across product and packaging while taking advantage of the rapid growth of subscription services.”

David Mott, Founding Partner at Oxford Capital commented: 

“We are really proud to be backing co-founders Nick and Marcus who launched the business with a strong purpose to eliminate plastic waste in the home.  Since launch, the rapid rise of sales and subscriptions has been encouraging and the feedback from customers has been exceptional.  We love to back companies with a strong purpose, and we believe Bower Collective can make a real impact as it continues to grow.”

Bower Collective was founded by friends Nick Torday and Marcus Hill, their inspiration is the Bowerbird – famous for recycling brightly coloured plastic scraps to decorate its nest, or Bower.  Nick’s background was running a digital and technology consultancy that included clients such as the UN, WWF and Amnesty International, helping to solve major global social and environmental issues. Marcus founded and built London Bio Packaging, one of the UK’s leading providers of biodegradable packaging for the food industry, which he then sold to the FTSE 100 company Bunzl. Both share a passion for sustainable business.

Notes to editors:

About Bower Collective
Launched in January 2020, Bower Collective is building the world’s leading, digital first, sustainable consumer goods company. Bower is a rapidly growing online subscription platform selling Earth’s best home and personal care products in reusable packaging, with a community of over 60,000 customers. The Evening Standard recently said of Bower that “This gorgeous brand is number one for cleaning with a conscience!”.

About Oxford Capital
Established in 1999, Oxford Capital is an alternative investment manager that is passionate about investing in early-stage technology enabled companies.  For over 20 years, it has offered private investors and family offices the opportunity to invest in a portfolio of unquoted UK companies that have the potential to grow rapidly.  It works in partnership with founders and their teams to grow their businesses and deliver meaningful impact.  Based in Oxford and London, it is at the heart of Europe’s most exciting technology clusters.     

About Doehler Ventures
Doehler Ventures is a long-term oriented and entrepreneurial investor empowering early-stage startups in the Nutrition & Technology ecosystem. Visit us on our website and LinkedIn

For further information please contact Oxford Capital:
Katie Priddis, Marketing and Communications Manager 01865 86781
[email protected]
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