OnePlan secures £2.75 million Series A investment led by Pembroke VCT

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Pembroke VCT is lead investor in £2.75m OnePlan fundraise

Event planning and management platform enabling safe events post-pandemic 

Pembroke VCT, the venture capital trust focused on building the brands of tomorrow, has invested £1.75m into OnePlan, the collaborative, real-time platform providing a single source of truth for event planners worldwide. Pembroke is the lead investor in a total fundraise of £2.75m.

OnePlan was founded in 2019 by Paul Foster, an international crowd management expert, with the mission to dramatically simplify and enhance every step of the event planning process. OnePlan’s extensive event planning solutions allow organisers to collaborate in real-time, centralising the entire process into one innovative platform.

Since launch, OnePlan has secured deals with some of the world’s best-known brands such as Arsenal, Chelsea and the Brooklyn Nets NBA team, working with over 1,500 events across 50 countries. 

Pembroke’s investment follows the successful launch of OnePlan’s ‘Venue Twin’ solution earlier this year. The new offering provides a fully interactive, centimetre accurate 3D digital twin of any venue, which reduces the need for site visits ahead of major events – resulting in significant cost savings, management time savings, and sustainability benefits through reduced travel.

The launch of Venue Twin was fast-tracked due to the Covid-19 pandemic to allow venues to generate revenue from a digital version of their site, whilst also allowing them to plan for the safe and socially distanced return of fans and event attendees.

This funding round includes investment from both Pembroke VCT and US Investors. The investment will contribute toward growing the team, product development, scaling its marketing efforts and further international expansion.

Andrew Wolfson, CEO of Pembroke commented; 

“When we first met Paul and his team, we quickly realised that they had leveraged their significant knowledge and experience to create a platform that is a gamechanger in events planning and management. We are delighted to be an investor in OnePlan and look forward to working with the team to help the business grow.”

Paul Foster, Founder of OnePlan, said: 

“We’re excited to start the next leg of our journey with an amazing team of investors who share our vision for OnePlan. Above all, we’re passionate about continuing to help our customers create amazing events in a simpler and more efficient way.”



Pembroke VCT

Established in 2012 and managed by Pembroke Investment Managers LLP, Pembroke VCT plc is a venture capital trust focused on growth stage companies in the design, education, food, beverage and hospitality, wellness, digital services and media sectors. The investment team aims to find exceptional, innovative founders to grow the consumer brands of tomorrow – giving investors the opportunity to share in the growth of some of Britain’s most exciting and entrepreneurial smaller companies. Pembroke is committed to helping strong management teams realise their vision through its strategic and operational expertise, helping at every stage of a company’s growth.


OnePlan is a SaaS event planning technology that enables any event organiser to map, plan and procure for their event in one easy-to-use platform. Used by over 2,000 events and festivals worldwide, OnePlan enables real-time collaboration amongst teams and their stakeholders, transforming the operational planning of live events. Its hyper-realistic and interactive 3D platform Venue Twin enables venue owners to unlock new value in their stadiums and arenas. OnePlan’s customers include music festivals, local events, motor races, and teams from the NBA and Premier League including Arsenal, Chelsea and the Brooklyn Nets.

Andrew Wolfson, CEO, Pembroke Investment Managers LLP

CEO Andrew Wolfson is responsible for executing the firm’s strategy, leading the investment team, deal origination and supporting portfolio companies. Andrew sits on the board of a number of Pembroke’s investments. Prior to the launch of Pembroke, Andrew was a Director at Oakley Capital and worked with smaller portfolio companies including KX and James Perse. Before joining Oakley, Andrew ran several businesses working across a breadth of sectors from hospitality to manufacturing and telecoms. Andrew is also a director of Benesco Charity Limited, and a trustee of The Charles Wolfson Charitable Trust.

Paul Foster, Founder, OnePlan

Paul has extensive experience in event operations which led him to create OnePlan. He has worked on 6 Olympic and Paralympic Games and is currently an Event Services Expert Advisor to Paris 2024. Paul is widely regarded as an expert in major event operations and innovation. He is also a Subject Matter Expert to Interpol and has advised FIFA World Cups, F1, Commonwealth Games and multiple major sports venues globally. 

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Safiya Marzook

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