SearchSmartly secures £1.25 million Seed investment from angel investors, Founders Factory and IFG.VC

Digiqole Ad

SearchSmartly redefines the home search experience with £1.25million investment

  • Rising demand for housing is leading to a flooded market for buyers and sellers, SearchSmartly allows home buyers to cut through the noise in a matter of minutes with its smart match-making property search platform
  • Search Smartly provides hyper-personal property searches in London and the Home Counties, and will expand across the UK urban centres
  • Leading investors in the property and tech are supporting this £1.25million seed investment 
  • SearchSmartly is also the first property platform to highlight the air quality rating on its properties, reflecting growing consumer concern around air quality in urban areas.

18 June 2021: SearchSmartly, the smart match-making property search platform that provides hyper-personalised property searches in minutes, has raised £1.25million seed investment to fuel its mission to redefine the relocation experience. This investment included leading investors in property and tech including Matt Cooper, founder of Carwow James Hind, serial proptech investor Antony Senny, Founders Factory and IFG.VC.

Finding and moving into a new home is one of the most stressful life events, with renters and buyers spending up to 100 hours searching for the ideal home in a flooded property market. At the same time consumers are shifting weight towards homes that support desired personal lifestyles rather than location, technology has fallen behind. As a result the extremely personal search has become a deeply impersonal process. SearchSmartly uses smart data science to deliver a hyper-personal property search which understands what matters most to each individual, matching them to the homes best suited to their location and lifestyle needs: be it access to a short commute, good local education, living near green space, and more. 

SearchSmartly’s technology also reduces the time people spend searching for their new home from hours to minutes, while also generating leads for the UK’s largest estate agents that convert up to 5x better than the status quo. Currently operating in London and the Home Counties, SearchSmartly intends to expand to all major urban centres in the UK over the next 18 months.

SearchSmartly has more than 100,000 properties listed from partner estate agents and Build-to-Rent operators, including renowned brands in the UK property market such as Hamptons, John D Wood & co and JLL. SearchSmartly has facilitated thousands of property viewings and seen 100 people complete their move. In addition to this, the smart property search platform  has already put £3m in the pockets of landlords and vendors. 

Taha Dar, founder and CEO of SearchSmartly, said;

“The search for the ideal home is no longer reliant on the preconceived notion of location being everything. People’s priorities have shifted to lifestyle needs and the market is not yet accounting for this. Thanks to our unique technology we are flipping the traditional property search process on its head: by considering our users’ budget, commute, and location requirements, we help our users uncover the homes and neighbourhoods that are going to be the right fit for their needs. We are focussed on using the benefits of AI technology and data to push our matchmaking capabilities even further, to help uncover the hidden data that renters and buyers care a lot about.”

Ibrahim Khan, co-founder of IFG.VC added;

“Anyone who has ever sought to rent or buy a new home understands the stress of the process and has no doubt spent hours sifting through online platforms with no luck. SearchSmartly is using the value of data to deliver a hyper-personalised property search experience that is unseen in the current market. We are excited to be supporting Taha and his team of tech, AI and property experts on their mission to make property hunting more digestible.”

SearchSmartly is also the first property platform to provide air quality ratings on its property listing. In the UK alone, 34,000 people die prematurely because of air pollution1 and Defra’s Daily Air Quality Index shows that parts of Greater London have the worst levels of air pollution in the country. Air quality is, therefore, an increasingly important and material consideration when assessing the overall “cost” of where we decide to live. SearchSmartly’s air quality ranking is part of its mission to help people search smarter and help them to find the best homes for their unique needs.

SearchSmartly is currently part of the Founders Factory accelerator programme. 


  1. Source:

Notes to Editors

For media enquiries relating to SearchSmartly, please contact [email protected] 

About SearchSmartly

SearchSmartly is redefining the relocation experience, starting with property search. SearchSmartly is a smart match-making property search platform that does the heavy lifting to meet your unique requirements. It has more than 100,000 properties listed from partner estate agents and Build-to-Rent operators, which include some of the most renowned brands in the UK property market and it has already facilitated thousands of viewings of properties.

Digiqole Ad

Safiya Marzook

Related post