Retail secures £3 million Series A investment led by Maven

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7th April 2101

Maven leads £3 million funding round for fashion website

Maven Capital Partners, one of the UKs most active investors in growth businesses has today announced that it has led the £3 million funding round for, an online fashion retailer which enables independent fashion boutiques and brands to increase their reach and sell to customers across the UK and beyond.

The investment, which also includes commitments from Scottish Enterprise and existing shareholders will allow Atterley to execute its planned growth strategy with a key focus on developing its international footprint, particularly in the US.

Atterley is a fashion retail marketplace which is used by over 250 independent boutiques to reach customers worldwide and has around 3,000 brands live on the site.

The business also reported a 200% first quarter year on year sales rise, with the majority of that growth being attributed to strong repeat sales and new geographic markets with what Welch describes as a ‘slight tail wind’ due to Covid and consumers needing to shop from home.

Atterley Founder and Chairman Mike Welch said; 

“This investment is a game changer for us and really sets us up for our next big phase of growth. We have always taken a test and learn approach to our investments in growth and that has not only kept us in control of our destiny as shareholders but has carried us through some of the most testing times for businesses that we have ever seen. I am excited that in partnership with Maven we will be able to accelerate our growth and capitalise on the massive market opportunity”.

Maven Partner, David Milroy, said; 

“The retail sector is going through unprecedented change creating huge opportunities for online fashion marketplaces and we are delighted to be supporting one of the most exciting, Atterley. We were drawn to the company’s ethos which places its boutique partners front and centre and in doing so it is able to offer consumers a vast range of premium, emerging, and undiscovered labels expertly curated by some of the worlds most talented fashion buyers. We are very much looking forward to working with the Atterley team as they work to emulate their success building and exiting one of the UK’s first e-commerce marketplaces, Blackcircles”.

The Atterley team totals 20 today, with the recruitment of expertise in areas such as technology and supply chain cited as a focus for the new funds. Alongside its ‘amazing customers’ Welch credits the team he has assembled with the success Atterley has been experiencing, in particular Atterley’s CEO Kenny Baillie and COO James Eccleshall both of whom worked for Welch at In 2020 Atterley announced it had appointed shareholder and former Vogue Editor Alexandra Shulman as an advisor to its board, she will continue in her role.

Existing Atterley investors include Sir Terry Leahy the former CEO of Tesco PLC & Graeme Bissett the former Chairman at

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Principals and key advisors to the transaction:

Legal – Burness Paull

Financial – HNH Group
Management – Confidas People
Commercial/Tech – Pattern

Insurance –  Lockton LLP

Further information

For media enquiries or any questions about the investment, please contact:

Maven Capital Partners

David Milroy                      07825 735 214        [email protected]

Steven Ford                      07580 792 608        [email protected]

Sapience Communications (PR to Maven)

Richard Morgan Evans      077 5108 7291  [email protected]

Sasha Johnson                 077 1785 5741  [email protected]

Nick Andrews                    077 1526 7232  [email protected]

Notes to Editors

About Maven Capital Partners UK LLP

Maven Capital Partners UK LLP (Maven) is an independent private equity house focused on the provision of flexible equity and debt funding for high growth businesses, and one of the most active investors in smaller companies in the UK.

Headquartered in Glasgow, and with offices throughout the UK, Maven has over 90 investment and support professionals providing a truly nationwide coverage. Maven has £660 million funds under management and ready to invest, and manages assets for a variety of client funds, including Venture Capital Trusts, UK regional fund mandates, and Maven Investor Partners, a syndicate of institutional, family office and experienced investors.

About Scottish Enterprise

Scottish Enterprise is Scotland’s national economic development agency. We’re committed to growing the Scottish economy for the benefit of all, helping create more quality jobs and a brighter future for every region. 

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Safiya Marzook

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