Wombat lands £2m investment as appetite for thematic, fractional trading grows
08 February 2020, London UK: Wombat, the UK’s first thematic & curated fractional investment platform, has closed a £2million seed round to help the fast-growth business serve consumers’ increasing appetite for shares investing. The seed round, , will help Wombat further develop the platform to provide easy access to the world of investment and further open up its ability to offer fractional shares in global, household brands. Wombat’s fractional investment platform is the first of its kind in the UK and is encouraging a new generation of investors to save for the future by helping them to invest in shares, without the complexity and cost that is so often associated with trading on the stock market.
Wombat enables more than 62,000 users to invest and diversify their portfolio across 31 popular shares and its 22 theme-based curated funds. Shares on offer include well known brands such as Apple, Tesla, Games Workshop, Ocado and Netflix. By curating funds based around relatable themes, Wombat allows the user to match their beliefs and interests with their investment choices. Top trending funds include ‘The Techie’, “Pure Gold”, and ‘The Green Machine’ which aims to please the passionate social and impact savvy investor.
In the coming months Wombat will further expand the number of shares and funds on offer. Wombat will continue to use its seed money to develop the platform, adding in new features, like its recently launched instant deposits, as it opens up the world of investing to a millennial audience and helps millions save for their future seamlessly.
Kane said: “A majority of people in the UK and Europe aren’t doing enough to save for their future. With banks providing all-time low interest rates, we have seen appetite for investing grow, many feel overwhelmed with the perceived complexity of handling shares. Our goal is to make investing in the stock market relatable and less scary. With a low starting point of £10, anyone can try it out
“Some of the world’s most successful investors, like Warren Buffett, invest in companies and brands they know, use and understand. We want everyone to have that same mindset. This is why we focus on helping people own a part of those companies they have an affinity with. I for one am a massive fan of Elon Musk, Wombat makes it easy for me to be part of Tesla’s successful journey at a minimal cost.”
Mark Pearson, founder and managing partner of Fuel Ventures, added:
“Kane and the Wombat team are breaking open the stock market for everyone and giving young people access to other saving opportunities. We haven’t seen a platform like this in Europe. Wombat is the first to help introduce regular, micro investing into the market – putting people’s concerns at ease by easy investing in things they understand.”
Wombat’s mobile-first, fractional micro-investment platform was founded by serial entrepreneur and former trader, Kane Harrison, in 2019. Headquartered in London, it has raised almost £2.7m to date.
Today’s investment sees Fuel Ventures join Wombat’s board alongside the continued support from Wombat’s angel investors – Chris Adelsbach, a key investor in Atom Bank and Monese, James Moore, Trainline’s former UK General Manager amongst other prominent angels in the industry. This gives Wombat access to a wealth of knowledge and expertise to help them to continue to grow and drive their mission to help people invest in the brands and areas they love.
Wombat is also nominated for this year’s British Bank Awards in recognition of the innovation it is bringing to shares investing.
For further information or image requests please contact Laura Moross (on behalf of Wombat) on [email protected]
- About Wombat
Wombat set out to break down the barriers to traditional investing and is a mobile first, fractional micro-investment platform offering everyone the opportunity to become an investor. It offers intuitive, simple and low-cost access to both funds and fractional shares and is changing the financial habits of the next generation through their set-and-forget features such as monthly auto-invest and round ups.
We’re building the world’s best investment platform
- Key Facts and Figures
- Wombat’s app has more than 62,000 users
- The company is growing users & Asset Under Administration by 20% month on month
- Over 160,000 sessions on the Wombat app last month, (25% increase from the previous month)
- They’ve launched individual 31 UK and US shares such as Tesla, Amazon, Square, GSK, Ocado, Games Workshop and more.
- What does Wombat offer?
- Sign up and place your first trade in less than 5 minutes
- Free accounts up to the value of £1,000
- Then anything above this, accounts are just £1 p/m + 0.45% per annum platform fee based on the value of the account portfolio, which includes access to all our Themes, Shares, and features, with unlimited trading.
- Curated Themes – 22 handpicked thematic ETFs allow users to easily invest in their favourite sectors, from food, to tech, to fashion and social impacting
- The Techie, Pure Gold, The Foodie (food & drink brands), The Balanced, The AI (those brands using artificial intelligence, etc) and The Green Machine (for the impact investor) are all on offer on their app
- Fractional Individual Shares – Our newly added individual shares allow even more flexibility, allowing our users to customize their portfolio with stocks from around the world. Companies it offers includes Tesla, GlaxosmithKline, Apple, Amazon, Boohoo, Diageo, Ocado, Vodafone,JD Sports and more
- Auto Invest – ability to set a monthly amount & auto invest based on the user’s investment preferences.
- Global Investing – ability to invest in some of the biggest brands in the world through fractional share ETFs.
- Round Ups (Q1 release) – Enables users to save their spare change as they spend, automatically adding each Round Up to their Wombat account, ready to invest.
- Wombadges – Promoting key user milestones & investment achievements.
- Learning Hub – Filled with jargon-busting, easy-to-follow modules, making the world of investment easier to understand