Cazoo acquires Drover

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  • Drover is the UK’s leading independent monthly car subscription service for consumers
  • Providing fully flexible and hassle-free driving with contracts available from 1 to 24 months
  • Offers single monthly payment to include car, maintenance, service, tax & breakdown cover
  • Cars-as-a-Service is a fast-evolving market and will be a core part of Cazoo’s wider strategy
  • Deal combines Cazoo’s platform & brand with Drover’s subscription expertise & relationships
  • Drover’s brand & platform will be integrated into Cazoo and team will remain with the business 
  • Will allow Cazoo to offer consumers the option to purchase, finance or subscribe to any of its cars 
  • Acquisition will accelerate Cazoo’s planned launch of its subscription service in first half of 2021  

Cazoo, the UK’s leading online car retailer, which makes buying a used car as simple and seamless as buying any other product online today, has announced that it has agreed to acquire Drover, the UK’s leading car subscription platform, for an undisclosed sum.

Founded in 2016, Drover has grown to a team of over 100 across London, Lisbon, Paris and Bucharest. Drover offers a flexible and hassle-free alternative to car ownership, with a single monthly subscription fee which includes the car, maintenance, service, road tax and breakdown cover.

The deal will combine Cazoo’s brand, platform and significant funding with Drover’s expertise and relationships in car subscription and, once integrated, will enable Cazoo to give its customers the option of purchasing, financing or subscribing to the thousands of cars on its platform.

Drover also has a nascent and fast-growing subscription business in France which will form the launchpad for Cazoo’s planned European expansion as it looks to both mirror the offering in France to the wider Cazoo proposition and push into other markets.

Already hailed as the Amazon of cars in the UK, Cazoo had planned to launch its own subscription service in late 2021 and this acquisition will now accelerate its plans in the fast-growing Cars-as-a-Service (CaaS) market as it seeks to extend its offering to also become the Netflix of cars.    

Cazoo is pioneering the shift to online car buying in the UK with consumers all around the country embracing the transparency and convenience of buying used cars entirely online. Cazoo owns and fully reconditions its cars before offering them on its website with thousands of cars in stock at any time.

Cazoo has been rapidly rolling out its Customer Centres across the UK, opening 14 new sites in the past 14 weeks and once this acquisition is integrated its subscription customers will be able to choose between having their car delivered to their door or collecting it within as little as 72 hours.

Last month saw Cazoo reach the milestone of delivering its 10,000th car since its launch a year ago and it has rapidly become one of the fastest growing UK businesses, generating revenues of over £150m in its first year, having grown to a team of over 800 people and achieving a valuation of over £2bn.

Alex Chesterman OBE, Founder & CEO of Cazoo said: 

“The acquisition of Drover will enable Cazoo to rapidly expand into car subscriptions and give our customers the option of purchasing their next car outright, financing it over a multi-year period or subscribing for a shorter, more flexible period. I am looking forward to welcoming Felix and his team to Cazoo and continuing to deliver the most innovative and best options for consumers across the UK looking for their next car.”

Felix Leuschner, Founder & CEO of Drover said: 

“I am very proud of what we have achieved with Drover in such short time. We have built a great team and developed a sizeable and loyal subscriber base with strong revenues. Alex and the team at Cazoo have a very clear strategy and vision and I am very much looking forward to accelerating the growth of car subscriptions as part of Cazoo and to continuing to develop the business beyond the UK.”

– Ends –

For more information:

Lawrence Hall, Communications Director, [email protected] / 020 3920 0013

About Cazoo

Our mission is to transform the way people buy used cars in the UK by providing better selection, transparency, convenience and peace of mind. Our aim is to make car buying no different than buying any other product online today, where consumers can simply and seamlessly purchase a used car entirely online for either delivery or collection in as little as 72 hours. Cazoo was founded in 2018 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.

About Drover

Drover’s mission is to transform the way people buy and own cars in the UK and Europe through its fully digital ‘car-as-a-service’ model. Customers can get a car from 1-24 months with the car, maintenance and insurance included – for one simple monthly subscription payment and without the need to take on debt. Drover was founded in 2016 and has been serially backed by some of the world’s top VCs including Cherry Ventures, Target Global, RTP, Partech and Autotech Ventures.

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Safiya Marzook

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