Magic Media Works (t/a ROXi) secures £13 million Growth Private Equity investment led by Sun Capital Partners

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Kylie Minogue delivers the magic – Sun Capital leads £13m round in ROXi

  • ROXi announces the completion of a substantial growth capital funding round of up to £13 million to accelerate Pay TV and Smart TV roll-outs of the popular ROXi TV music entertainment experience
  • Sun Capital Partners led the round with Guy Hands, Chris Wright CBE and Lorna Tilbian also becoming substantial investors just weeks after ROXi announced a worldwide partnership with Kylie Minogue       
  • ROXi also announces the launch of the ROXi Music Video Jukebox in partnership with all major and independent music labels and Getty Images
  • ROXi Music Video Jukebox ® with 55 million videos is the world’s first fully comprehensive on-demand TV music video service

7th December 2020 – London

ROXi, the British music entertainment pioneer, today announces that it has closed a growth capital round of up to £13m, allowing ROXi’s Made-for-TV music entertainment experience to be rolled out on multiple Smart TV and Pay TV platforms across the UK, Europe and North America, including on Sky Q and Google’s Android TV.

ROXi is also today launching ROXi Music Video Jukebox, a revolution in home music video entertainment. ROXi Music Video Jukebox delivers the world’s first full catalogue 55 million song music video streaming service, on the biggest and most shared screen in the home, the TV.

ROXi Music Video Jukebox combines all 400,000 official music videos from Universal Music Group, Sony Music Entertainment, Warner Music Group, Beggars Group and FUGA with over 54 million videos developed exclusively by ROXi, in partnership with the worldwide photography library, Getty Images.  

Sun Capital Partners, a specialist provider of private capital, whose wide portfolio of investments has included household names such as PizzaExpress, Punch Taverns, CenterParcs and Phoenix Group, has led the ROXi Growth Capital Round and is partnering with ROXi to accelerate its global and platform expansion.

Other new investors include Guy Hands, the Founder and Chairman of private equity firm Terra Firma, Chris Wright CBE the founder of Chrysalis Records and Lorna Tilbian, Chairman of Dowgate Capital.

Existing shareholders including Paul McGuinness, former Manager of U2, Peter Cornell, former Global Managing Partner of Clifford Chance, Warner Mandell, Global Co-Head of TMT at Rothschild & Co, Henrik Holmark, former CFO of Pandora, Rupert Howell former MD of ITV and Michael Moszynski CEO of London Advertising, have also participated in the round.

Edward Spencer-Churchill, Co-Founder and Partner of Sun Capital Partners, said: 

“We are excited by ROXi’s opportunity to deliver unique, fun music entertainment experiences into the home in partnership with Smart TV networks and Pay TV leaders like Sky. The potential is huge, with mass market appeal and a nation waiting to be entertained”.

Rob Lewis, ROXi CEO, said: 

“Sun Capital Partners have a fantastic track record of supporting great British success stories. Working together, we will now take the ROXi music entertainment experience, including the new ROXi Music Video Jukebox into millions of homes worldwide.

ROXi Music Video Jukebox is a gamechanger for the consumer. It is the first music streaming service to provide 55 million music videos with official videos from all the major and independent labels combined with millions of virtual music videos curated exclusively in partnership with the amazing Getty Images photo library.

This unique and stunning full-catalogue ad-free audio-visual experience will be released as an upgrade to all existing and new ROXi devices at no extra cost. ROXi now enables users to not just listen to their favourite artists but to see them, watch them and even sing with them, through ROXi’s Sing with The Stars Karaoke feature, which has now more than doubled in size to include over 140,000 songs.”

Chris Prior, Senior Director of Getty Images said

“We are delighted to partner with ROXi to deliver this unique audio-visual experience using Getty Images’ unrivalled archive of iconic music imagery.”

Kylie Minogue TV Ad Campaign

ROXi, which is also backed by artists Kylie Minogue, Sheryl Crow, Robbie Williams and Alesha Dixon, as well as all the major and independent music labels, offers consumers a fun and affordable way to enjoy music entertainment experiences together at home – the perfect antidote for Lockdown.

ROXi’s Christmas TV adverts starring Kylie Minogue are currently featured on over 100 TV channels and are one of the largest UK TV campaigns this Festive Season with over 400 million TV impacts. The company also recently announced a partnership with Sky to bring the ROXi experience to all Sky Q subscribers. ROXi has seen strong sales growth and significant increased demand for home music entertainment throughout 2020.


Taylor Rose TTKW, Canaccord Genuity, Dowgate Capital and Arden Partners acted for ROXi on the transaction.

Hogan Lovells acted for Sun Capital Partners.


Notes to editors

About ROXi

ROXi is the world’s first ‘made for TV’ music entertainment provider, delivering music entertainment experiences that allow consumers to listen, sing, dance and play together at home.

Globally licensed by all major labels and independent publishers, and backed by celebrity curators Kylie Minogue, Robbie Williams and Sheryl Crow, ROXi delivers its unique interactive music experience through the stylish ROXi Console, as well as through major Smart TV and Pay TV platforms, including Sky.

  • ROXi Music Entertainment System with ROXi console, ROXi controller and free 1-year Premium Music Pass is available for £99.95 at
  • ROXi is also available Sky Q for just £6.99 per month with a 30-day free trial at Just click “ROXi” on the Music section on Sky Q, or if you have a voice-activated remote just say “Get ROXi”.

About Sun Capital Partners  

Sun Capital Partners are a specialist provider of private capital. It has led, managed and invested in successful transactions worth more than £15 billion. Current investments include Keepmoat (housebuilding), Auctus Industries (aerospace) and Uro (real estate). Realised investments include Pearl Group (life insurance), CenterParcs and the Punch Group (hospitality). 

For further information please contact:


Tim Hadley:           +44(0)7976 410 001 / [email protected]

Borkowski (PR):

Rachel Wingate:     +44(0)7807 354 540 / [email protected]

Dee McCourt:         +44(0)7803 726 543 / [email protected] 

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Safiya Marzook

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