Audoo secures £5.2 million Series A investment from Edinv, Björn Ulvaeus and Tileyard London

Digiqole Ad

Audoo secures £5.2 million in investment to ensure artists and  composers are paid accurately 

  • £5.2M raised in less than ten weeks 
  • New investors include ABBA’s Björn Ulvaeus & British Family Office Edinv 
  • Initial launch delivered market leading accuracy & never seen before data sets 

Today, London based music-tech company Audoo has announced it has closed  its Series A, raising £5.2 million in less than 10 weeks in an investment round backed by Edinv, Björn Ulvaeus and existing investors including Tileyard London. 

The funding will go towards ensuring artists receive revenue that is rightfully theirs by accurately recognising and  reporting music played in public performance areas (e.g. shops, gyms and cafés).  

Audoo has invented an audio meter, shaped as a small plug that fits into a standard electrical socket without the  need for complex installation. The meter securely monitors what music a venue is playing, recognises and logs it,  meaning that artists and composers can accurately receive the royalties they are owed for the broadcasting of  their work. To maximise the audio meter rollout, Audoo is working with Performing Right Organisations around  the world to make installation a condition of venues gaining a license to play music. 

Beyond royalty reporting the data captured can also be leveraged by record labels, publishers, catalogue owners, managers, booking agents and artists themselves to refine their strategy, book tours and better understand how  real-world music is consumed. 

Audoo have already won numerous music & technology industry awards, including MIDEM Labs earlier this  summer. Audoo have consistently been cited for their ground-breaking music-recognition, technology and the  company’s mission to revolutionise the way music is monitored and to deliver market leading accuracy wherever  the audio meter is installed. 

Audoo is in good company with their industry leading Board featuring names such as Alexi Cory-Smith – Ex President Repertoire & Marketing at BMG, Rick Riccobono a former vice-president at BMI Inc. and International  Rights Expert, Cliff Fluet, Chair of the Ivors Academy Trust, Adam Parness the formal Global Head of Publishing and Chris Herbert, Music Manager and creator of the Spice Girls. 

Speaking on the closing of the funding round, Audoo CEO Ryan Edwards stated:

“It doesn’t matter who you are  – from Sir Elton John to the local singer-songwriter – we will deliver accurate data to ensure artists are paid fairly.  The mission is everything to us. 

If our technology is in place in all UK licenced premises, it will log around 80 million plays every 12 hours. We’ll  know – with certainty and in detail – exactly what people are listening to. We will collect and report the biggest  set of public performance music data ever created.” 

Björn Ulvaeus remarked:

“For a long time I have urged Performing Right Organisations to use intelligent third party technology. Audoo is a solution I believe will change the music industry forever and that’s why I have put  my money where my mouth is.” 

Chris Herbert, Audoo Non-Executive Director and Music Manager remarked:

“Having worked closely with Ryan  and the team for the past year, I couldn’t be prouder of our achievements, and how quickly we have raised these  funds in such a challenging environment from industry leading & experienced investors. It is further validation of  the need for such technology on a global scale.”

Cliff Fluet, Audoo Board Advisor and Chair of the Ivors Academy Trust remarked:

“As a rights lawyer passionate  about using technology to generate, find and distribute greater revenues, I have observed the importance of better  data leading to more equitable distributions. This is a challenge experienced by all those in the music value chain  and mission-critical for creators, from some of the largest artists on the planet to the emerging talent we are  supporting in the early stage of their careers at the Ivors Academy Trust. Fair distributions of these revenues are  even more important given the decimation of live music during the pandemic, which is a core focus of the DCMS  inquiry into new music revenues” 


About Audoo 

Audoo is a technology company focusing on ensuring the accurate monitoring of public performance music, and  the fair distribution of music royalties, through cutting-edge technology supplied to royalty societies and record  labels which is rolled out to licenced premises.  

Through a data-driven approach to music analytics, Audoo can provide Performing Right Organisations (PROs)  with expert insight and analysis to ensure musicians are being paid fairly and accurately, and not by estimation, in  the modern age of technology. 

Audoo was founded in 2018 by Ryan Edwards, after he himself missed out on royalty payments from the  broadcasting of his song ‘Domino Effect’. Audoo is backed by high profile investors and is supported by an advisory  board of industry heavy weights.

Digiqole Ad

Safiya Marzook

Related post