Fit Cloud Technology (t/a Membr) secures Seed investment from Maven

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Cloud-based fitness platform secures backing from NPIF – Maven Equity  Finance to support international expansion 

Fit Cloud Technology Ltd, trading as Membr, a fitness focused management software platform that  operates in 23 countries worldwide has secured significant investment from NPIF – Maven Equity  Finance, managed by Maven and part of the Northern Powerhouse Investment Fund, to fuel the next  phase of its global expansion.  

Membr is a full function cloud-based fitness software solution that has produced a simple and  efficient digital platform that allows gym owners to manage their members whilst their personal  training staff can actively support customers on their fitness journey. 

As a result of the COVID-19 pandemic, fitness clubs across the globe were forced to close their doors  overnight. The fitness industry reacted by delivering virtual experiences which has resulted in  consumers learning how to absorb fitness content digitally. This has led to an increased demand for  fitness clubs to operate a hybrid model of providing facilities for members to work out along with  enhancing customer engagement through the use of digital content. Membr’s fully developed CRM  and fitness SaaS platform has enabled its customers to overcome this change in the market dynamics. 

The business is led by Jack Malin who set up the business in 2010 and has surrounded himself with a  management team that has significant experience in the fitness sector as well as global expansion.  Headquartered in Worsley, Greater Manchester, the business is well placed to increase its market  share in the owner managed segment of the market with its best in class SaaS platform. 

Jack Malin, CEO at Membr said:

“We are thrilled to receive this investment from NPIF. As a business,  we’re looking forward to this next phase of growth in our journey and expanding both nationally and  internationally. We look forward to working with the team at Maven in the upcoming years.” 

James Rosthorn, Investment Manager at Maven said:

“Whilst the pandemic has had a profound impact on the sector, Membr is well placed to take advantage of the need for the fitness sector to 

adapt to a hybrid model with customer engagement being at the top of the agenda. We are delighted  to support Jack and the team as they look to accelerate their international expansion through  strategic industry partnerships along with their focus of serving the owner managed segment of the  market.” 

It is the second time that Membr has received support from the NPIF, following backing in 2019 from  NPIF – FW Capital Debt Finance, managed by FW Capital and part of the Northern Powerhouse  Investment Fund. Since then, the business has gone from strength-to-strength, growing employee  headcount from 30 to 50, entering six new international territories and updating the Membr app to  allow live streaming and contactless capabilities. 

Grant Peggie, Director at British Business Bank, said:

“NPIF has a strong track record of supporting  companies in the North’s growing tech sector by providing investment. This latest investment in  Membr builds on this trend, as we continue our commitment to investing in ambitious Northern  companies across a wide range of emerging and traditional sectors.” 

The Northern Powerhouse Investment Fund project is supported financially by the European Union  using funding from the European Regional Development Fund (ERDF) as part of the European  Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank. 

Maven advisors: Pannone (legal advice), Hurst (financial due diligence), Luminii Consulting  (commercial due diligence), Intechnica (IT due diligence) and Argyll Fenton (management due  diligence). 

About The Northern Powerhouse Investment Fund  

• The Northern Powerhouse Investment Fund will invest in Microfinance, Business Loans and Equity  Finance sub-funds which will offer financing ranging from £25,000 to £2m, specifically to help small  and medium sized businesses secure the funding they need for growth and development. 

• The Northern Powerhouse Investment Fund is operated by British Business Financial Services  Limited, wholly owned by British Business Bank, the UK’s national economic development bank.  Established in November 2014, its mission is to make finance markets for smaller businesses work  more effectively, enabling those businesses to prosper, grow and build UK economic activity. 

• The Northern Powerhouse Investment Fund is supported by the European Regional Development  Fund, the European Investment Bank, the Department for Business, Energy and Industrial Strategy  and British Business Finance Limited, a British Business Bank group company. 

• The NPIF covers the following LEP areas: Tees Valley Combined Authority, Greater Manchester,  Cheshire and Warrington, Cumbria, Liverpool City Region, Lancashire, Humber, Leeds City Region,  Sheffield City Region, York, North Yorkshire and East Riding 

• The project is receiving up to £140,359,192 of funding from the England European Regional  Development Fund as part of the European Structural and Investment Funds Growth Programme  2014-2020. The Department for Communities and Local Government is the Managing Authority for  European Regional Development Fund. Established by the European Union, the European Regional  Development Fund helps local areas stimulate their economic development by investing in projects  which will support innovation, businesses, create jobs and local community regenerations. For more  information visit 

• The funds in which Northern Powerhouse Investment Fund invests are open to businesses with  material operations, or planning to open material operations, in, Yorkshire and the Humber, the  North West and Tees Valley. 

• The British Business Bank has published the Business Finance Guide (in partnership with the  ICAEW, and a further 21 business and finance organisations). The guide, which impartially sets out  the range finance options available to businesses and provides links to support available at a regional  level, is available at

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Safiya Marzook

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