Condense Reality secures £800k Seed investment led by SFC Capital

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Immersive technology startup Condense Reality raises £800k seed round led by SFC Capital to transform the experience of watching live events

Bristol, 7th October 2020 – Condense Reality, a virtual reality startup developing technology to transform how viewers watch live entertainment and sports, has raised a seed round of more than £800,000, including £220,000 from SFC Capital, the most active seed-stage investor in the UK. The remaining funds come from two grant awards, together worth almost £500,000, as well as smaller commitments from RLC Ventures and angel investors. The investment will see Condense Reality increase its R&D capabilities and commercialise its technology over the next 12 months.

Condense Reality has developed a system for streaming hologram-style 3D “volumetric video” of live events alongside a normal television broadcast, with the potential to bring entertainment and sport to life on the tabletop to complement the on-screen action. BT are working closely with Condense Reality in a DCMS funded project that includes the University of Bristol, The Grid Factory and Salsa Sound on the broadcaster’s 5G Edge XR trial to demonstrate the potential of 5G to deliver more immersive live sport viewing experiences through augmented and virtual reality. Condense Reality will initially focus on optimising its technology for boxing, with other sports to follow.

Until now, capturing volumetric video – which creates a three-dimensional image that can be viewed by multiple people from different angles – required fixed studios with green screens and hundreds of precisely-calibrated cameras, and it took days to process minutes of content for streaming. Condense Reality has developed a next-generation solution that enables broadcasters and content creators to capture and stream volumetric video in real time, outside the confines of a studio, and with far fewer cameras.

Condense Reality’s modular approach combines proprietary software with off-the-shelf hardware. Its CR Capture platform uses state-of-the-art computer vision and deep learning to accurately reconstruct the contents of a scene in seconds, while CR Stream enables broadcasters to stream that content to viewers via their own augmented or virtual reality headsets – including Oculus, Vive, Microsoft Hololens, and Magic Leap. The multi-platform CR Playback app gives viewers control of their experience through an intuitive 3D UI.  

Nick Fellingham, CEO of Condense Reality, said:

“Our technology aims to bridge real and virtual worlds by enabling broadcasters to record live events as volumetric video and instantly stream them to viewers. Our initial focus has been on recording sports, in particular boxing, so to be working on this project with BT, one of the biggest boxing broadcasters in the world, is a huge opportunity. At a time when many sporting events cannot be viewed in stadiums, enhancing the communal viewing experience in the comfort of your own home is more timely than ever. We see a bright future for volumetric video, with modern augmented and virtual reality technology providing consumers with the necessary hardware to enjoy volumetric content to its fullest. This hardware continues to improve at a staggering rate, and the mooted launch of an Apple AR headset in 2022 could see adoption explode.”

Stephen Page, CEO at SFC Capital, said:

“SFC Capital prides itself on investing today in the innovations of tomorrow at their earliest stage – by investing in Condense Reality, we are not only investing as augmented reality becomes part of the home viewer experience, but as we begin our investment commitment in the regions. For years SFC Capital has believed in the quality of innovation going on all around the UK, not just in London as the epicentre of the investment ecosystem – and we have the receipts in the shape of a geographically diverse portfolio spanning the length and breadth of the country.”

Condense Reality is the first of SFC Capital’s commitment to invest £5 million before the end of this year – and another £5 million next year – into regional start-up gamechangers to help boost the post-Covid economy. SFC Capital will back 20 early-stage companies by the end of 2020 – and a total of 50 over the next 12 months. 


About Condense Reality

Condense Reality was started in early 2019 with a mission to build the premier platform for recording and distributing volumetric video to viewers in real-time. Volumetric video, often called holographic video, provides a way to seamlessly blend the real world with the digital world whether that be in augmented reality, virtual reality or other 3D scenes. By taking a multidisciplinary approach to solving complex real world problems in volumetric capture, Condense Reality is paving the way to a future of photorealistic mixed reality.

About SFC Capital

SFC Capital is the most active seed-stage investor in the UK, and was ranked fifth globally by Pitchbook in both 2018 and 2019. Founded in 2012 by serial entrepreneur Stephen Page (DataEase, Sapphire), SFC Capital combines an angel syndicate with its own funds to provide investors with diversified exposure to SEIS- and EIS-qualifying businesses. Investors can back the high-potential startups directly or through a portfolio curated and managed by the SFC Capital team. Having backed more than 225 startups since its inception, notable companies in the SFC Capital portfolio include Cognism, Transcend Packaging.

Based in London but active across the UK, SFC Capital has a track record of backing high-growth businesses in parts of the UK where access to early-stage equity capital is often scarce, with notable investments including Vortex IOT (Swansea), Transcend Packaging (Caerphilly), Petalite (Birmingham), and Intupod (Belfast). In total, businesses backed by SFC Capital through its angel network and funds have created more than 500 jobs outside of London. In April 2020, SFC Capital received a £10 million commitment from British Business Investment through its Regional Angels Programme. As part of its regional expansion, SFC Capital is also opening a second office in Macclesfield to catalyse its regional investor base and increase deal flow across the country.

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Safiya Marzook

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