Alex Olley CEO Reachdesk

Reachdesk secures £4.5 million Series A investment led by Five Elms Capital

Direct Mail and Corporate Gifting Software Platform Reachdesk Raises $6 Million in Series A

Five Elms Capital led the funding round, which Reachdesk will use for international growth and enhanced customer support.

NEW YORK – Reachdesk, a direct mail and corporate gifting software platform for B2B companies, announces a $6 million funding round to further expand throughout the US, Europe and Asia Pacific. Reachdesk enables sales and marketing professionals to create, manage, scale and measure the ROI of their direct mail and gifting campaigns in one place by integrating offline channels to a company’s existing marketing tech stack. Reachdesk was founded in London by Alex Olley, Meelan Radia, Jay Radia and Alex Santos in 2018. The company is now headquartered in New York.

Reachdesk has achieved significant growth this year, quadrupling its revenue and doubling headcount since March 2020. The demand comes from B2B sales, marketing and customer success teams struggling to create meaningful experiences with customers with reduced business travel.

“Because of the pandemic, companies have lost their critical sales and marketing channels,” explains Alex Olley, Co-Founder and Head of Revenue and Marketing. “They struggle to deliver the new sales results they need to survive. By creating closer connections with customers, Reachdesk helps companies break through to prospects, accelerate deals, and reduce churn.”

“Reachdesk has been an invaluable tool in helping us accelerate our account-based marketing program. It’s a must-have for any marketers wishing to cut through the noise and engage their prospects in a far more compelling and effective way. It’s easy to use, quick to set up, and you’ll see high ROI within the first few weeks. Contentsquare has been using Reachdesk globally for just over a year now and has built over $1 million of pipeline in that time,” said Matthew Robinson, Marketing Director at Contentsquare.

“Direct mail has been used by sales and marketing teams for decades. Without a software solution, even the most organized teams struggle to execute effective corporate gifting campaigns at scale,” said Stephanie Schneider, Partner at Five Elms. “Reachdesk quickly established itself as a leader in the space by offering a simple, easy-to-use solution with robust integrations that gives its customers confidence that their budget is spent on high-return efforts.”

Reachdesk plans to use its most recent funding round to invest in more customer service, product innovation and expand its team footprint throughout the US, Europe and Asia Pacific while investing in a sustainable approach to gifting and direct mail.

About Reachdesk

Reachdesk is a global leader in B2B direct mail and corporate gifting. Reachdesk helps sales, marketing, customer success and HR teams deliver the moments that matter in the click of a button using integrated direct mail and gifting. It’s the ultimate way to generate pipeline, accelerate deals and keep customers and employees happy. For more information, visit www.reachdesk.com.

About Five Elms Capital

Five Elms Capital is a global investor in high-growth B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. For more information,visit www.fiveelms.com

Contacts

Alex Olley, [email protected], +44 7702 351 442 (UK) +1 315 273 4734 (US)

Manoj Ranaweera

Manoj has founded, failed and successfully exited from a number of technology product companies as well as support organisations since 2004. Among them, Northern Tech Awards and edocr.com were acquired by GP Bullhound and Accusoft, Inc respectively. Today, Manoj is building a trusted support network for technology companies. He is working with founding teams to help them accelerate including raising investment and M&A.