Edinburgh, Scotland July 10, 2020

Machine Labs has today raised a Seed Extension round of £1 million ($1.25 million) lead by Techstart Ventures alongside the founders, the angel investors Bill Dobbie and Richard Freedman, and the British Business Bank. An additional £100,000 was provided in grant funding by Amazon and Scottish Enterprise.

“We’ve had a great first year with over 300 e-commerce stores from 23 different countries choosing Machine Labs to increase their sales,” said Andrew Veitch, Founder and CEO. “Right now, we work exclusively with Shopify who power over 1 million web shops around the world, of which 80,000 are in the UK. We are planning to add other e-commerce platforms next year.”

Covid-19 caused disruption to the funding round and forced the cancellation of several critical business meetings in North America but it also resulted in an increase of 57% in usage of Shopify as high street shops were forced to switch to e-commerce.

“This was far from the ideal time to be raising money,” continued Veitch. “Fortunately, we had made enough progress in the critical US market, which accounts for most of our customers, to get the support from investors for our next step.”

“I’m hugely grateful to everyone who wrote a cheque at this difficult time,” he added. “I’m excited about where we will be in 2021.”

The company has now raised over £2 million ($2.5 million) following the original Seed round on June 28, 2019.

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ABOUT MACHINE LABS

Headquartered in Edinburgh, Machine Labs is an automated ecommerce marketing platform that harnesses data science to improve email communications, develop quality customer relationships and exponentially
boost sales.