Good Monday launches in London after securing $4M from firstminute Capital 

The Danish workspace management startup Good Monday has just entered London following a $4M capital injection from the UK early-stage VC firstminute Capital, led by Brent Hoberman. Other investors are Creandum, Seed Capital, and PreSeed Ventures. In London, the first clients are already on board, and the UK office is up and running in Shoreditch with five employees. 

Founded in Copenhagen in 2018 by Mik Strøyberg, Good Monday has built a Workspace Management Platform with an integrated marketplace of office services. This includes everything from cleaning, coffee, and lunch to employee benefits such as gifts, flowers, birthday cakes, and yoga. The platform gives companies full flexibility and provides a complete economic overview of how the office is run. In other words, Good Monday has taken the infrastructure from co-working, made it digital, and injected it into private offices.

COVID-19 and workspace management

According to Brent Hoberman, co-founder and Executive Chairman at firstminute Capital, Good Monday is a unique player when it comes to changing the way an office is run. 

“COVID-19 has changed the office space as we know it. As lockdown eases, it will be more important than ever for office environments to offer something compelling enough to compete with the benefits of working from home. Such services – that help build a strong office culture and a more productive work environment – are the types of services that Good Monday’s marketplace unlocks,” says Brent Hoberman.

“Good Monday taps into the same zeitgeist as co-working spaces, offering companies a headache-free office environment, but with a radically more sustainable and capital-efficient business model. We’re proud to back team Good Monday as they expand internationally to make office operations smoother, more transparent, and fun,” he continues. 

During the current crisis, companies all over the world have been forced to cut costs and make sure everything runs as efficiently as possible. That’s why – according to Good Monday’s CEO, Mik Strøyberg –  the platform has only become more relevant. 

“The current situation has been a huge challenge but most importantly it has validated exactly why our customers have chosen us. We started Good Monday in 2018 with the promise of full control, overview, and no long terminations periods. More than ever, we now see the true power of our easy-to-use platform, which really shows to free up resources for our customers to focus on other tasks than the workspace-related ones,” tells Mik Strøyberg, CEO and founder of Good Monday. 

So far, Good Monday has been operating in Copenhagen, Denmark, with more than 150 companies on the client list – including Just Eat, Pleo, and Peakon. In 2019, Good Monday has seen a 230% growth in revenue and a 430% growth in the number of customers.

With this latest capital injection, Good Monday has now received close to $7M in less than 2 years, and at the start of next year, the startup is looking to raise a Series A