Auto Service Finance secures £14.15 million debt and equity investment from

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Automotive payment provider Auto Service Finance is set for further growth after securing its largest backing to date in the form of a debt and equity deal worth over £14 million.

The company, which uses its platform to provide car dealerships in the UK with an interest free payment solution for customers when servicing their vehicles, has secured £850,000 through equity given to private investors, taking its total investment to £4 million since its launch, as well as a further £13.3 million debt facility. The facility was provided by London based Naviter Capital, which is also one of the equity investors.

The investment comes after a sustained period of growth for the automotive fin-tech start-up, which has seen UK car dealerships use its loan platform as a buy now pay later (BNPL) option to sell £50 million worth of service work since its launch in 2015 – an area of the business that also grew 100% year-on-year in 2019.

Auto Service Finance is now used by more than 2,000 dealership sites in the UK, including sites belonging to brands such as Jaguar Land Rover, Peugeot Citroën, Ford and Vauxhall, and has also started working with Volkswagen Group brands across the country. Dealerships typically pay a percentage of the work sold using ASF to the company.

James Jackson, co-founder and CEO of ASF, said: “Dealerships are going through a particularly difficult time at the moment amid the ongoing impact of the Coronavirus and while this will lead to an unavoidable short term slowdown in aftersales activity many have already recognised the longer term importance of adopting interest-free payment methods within their service departments. This is especially important when it comes to selling work that they would have otherwise missed out on.

“In the short term we’re committed to helping provide dealers that are still offering aftersales support with the ability to offer their customers flexible payment methods, something that will be beneficial to both vehicle owners and dealerships alike in the challenging times ahead. This has included developing a fund to help vulnerable customers by discounting their final repayment bills during the ongoing pandemic. Beyond this, we aim to increase both our footprint and the utilisation of our platform across the UK.”

Georges Assi, the Founding Partner of Naviter Capital, said: “We are delighted to provide debt and equity financing for Auto Service Finance. ASF’s unique business model and razor sharp customer focus make the company perfectly aligned with Naviter’s strategy of supporting high-quality lending businesses”.

The ability of the Auto Service Finance platform to grant instant decisions for customers while their vehicle is at the dealership is based on a technology platform that incorporates advanced proprietary risk management technology and artificial intelligence to learn from previous decisions.

The company still intends to double its tech team following the investment as it prepares for expansion into European markets in the months ahead.

Jackson added: “The technology behind our platform is at the heart of our commitment to providing ethical payment options to customers and a reliable and robust solution to dealerships. This means more investment in the risk modelling our platform includes, as well as greater integration with other areas of technology used in the automotive service sector.

“Following our success in the UK, an expansion into Europe is the next logical step once the time is right, and we’re hoping the reputation we have created for ourselves with major manufacturer brands will be a big asset here.”


About Auto Service Finance

Auto Service Finance provides a simple financing solution for car repairs and services that is customer centric, responsible and easy to implement. Auto Service Finance has developed an instalment financing product using proprietary technology to make real-time lending decisions. Enabling dealerships to sell a larger proportion of red and amber work, reducing workshop downtime, with no risks or liabilities, while also creating greater customer loyalty.

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Manoj Ranaweera

Manoj has founded, failed and successfully exited from a number of technology product companies as well as support organisations since 2004. Among them, Northern Tech Awards and were acquired by GP Bullhound and Accusoft, Inc respectively. Today, Manoj is building a trusted support network for technology companies. He is working with founding teams to help them accelerate including raising investment and M&A.

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