Liverpool based LivingLens Exits to Medallia for £20.13 million in cash

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Experience Management Leader Medallia to Acquire Video Feedback Platform, LivingLens

Combination Delivers Rich Visual Insights and Sentiment to Drive Continuous Experience Improvements, Loyalty and Revenue

SAN FRANCISCO: Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced they entered into a definitive agreement to acquire LivingLens, the video feedback platform, to humanize feedback and bring the voice of the customer and employee to life.

Video feedback is a goldmine of experience information and one of the most exciting technologies to be applied to customer feedback. By capturing video signals and transforming them to speech, emotion and sentiment, LivingLens gives businesses unmatched insight into customers and employees feelings, wants and needs.

“Video feedback is one of the most powerful innovations in experience management today. Video brings 6x more feedback signals than text responses. Video feedback is being deployed across industries. Hospitality, travel, retail, consumer goods, auto, technology, financial services and telecommunications companies all use video feedback to better understand their product, customer and employee experiences in live-time,” said Carl Wong, chief executive officer for LivingLens. “We are thrilled to become part of the Medallia family and provide our customers with the world-class customer insights they need to transform their businesses.”

LivingLens adds video feedback to the mix of signals customers and employees are generating on a daily basis. The platform captures and analyzes video insights in a single platform to extract meaning that drives better decision making from executives to frontline employees.

“With 3.5 billion global smartphone users and 54 percent of all mobile brand experiences being video and image-based it is vital to capture this exciting feedback signal. Today nearly 70 percent of our solicited feedback is sent via mobile,” said Leslie Stretch, President and CEO of Medallia. “Our acquisition of LivingLens will give our customers in all industries the ability to leverage video feedback alongside social, voice, app and web in Medallia’s leading experience management solution.”

Under the terms of the agreement, Medallia will acquire LivingLens for approximately $26 million in cash. The acquisition is expected to close in February 2020, subject to customary closing conditions.

Tim Mills, Managing Partner of The Angel CoFund has made the following statement:

“The North-West of England has a long heritage of innovation in media focused technology, and LivingLens is a brilliant example of the latest generation coming out of Liverpool. The team there has developed a world-leading video intelligence platform – capturing video content and transforming it into searchable text, emotion and sentiment – which caught the attention Medallia, a global leader in experience management. This acquisition, which will scale LivingLens’ technology globally, is a great success story for regional investment and entrepreneurialism, and sets an example for other fast-growing businesses. It is a great credit to the co-founders Carl Wong and David Woods and I look forward to seeing them bring the technology to new heights as part of Medallia.”

About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.

© 2020 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

About LivingLens

LivingLens helps the world’s best brands, insight specialists and technology providers work with video feedback at scale by analyzing the data contained within speech, sentiment, emotion and objects. The LivingLens video intelligence platform automatically extracts insights and identifies key themes that navigate to meaningful content quickly, facilitating powerful stories to inspire action and drive change within organizations.

LivingLens was founded in 2014 in Liverpool, and has offices in London, New York and Toronto.

For more information visit


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Manoj Ranaweera

Manoj has founded, failed and successfully exited from a number of technology product companies as well as support organisations since 2004. Among them, Northern Tech Awards and were acquired by GP Bullhound and Accusoft, Inc respectively. Today, Manoj is building a trusted support network for technology companies. He is working with founding teams to help them accelerate including raising investment and M&A.

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